ABOUT:
In celebration of the launch of Max Mara’s new BoBag, Gigi Hadid, will host an exclusive cocktail event within the brand’s store on Corso Vittorio Emanuele in Milan during the upcoming fashion week. From walking previous Max Mara runway shows and starring as the face of the brand’s Fall/Winter 2016 Accessories Campaign to hosting this exclusive event, Gigi Hadid perfectly embodies the effortless yet contemporary chic attitude of the brand. As an it-girl and fashion icon with over 22 million Instagram followers, Gigi Hadid will introduce the latest BoBag in anticipation of its global debut at the Max Mara Spring/Summer 2017 runway show the following day (September 22nd). The BoBag will be exclusively available online and within the Max Mara Milan store beginning September 22nd, immediately following the runway show. WHEN:
Wednesday, September 21, 2016
18:00-20:00 pm – Cocktail Event WHERE:
Max Mara Flagship Boutique
Corso Vittorio Emanuele, Milan MAX MARA, the premier collection within the Max Mara Fashion Group, is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with couture details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship. Symbolic for
impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and elegant accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,668 locations in more than 100 countries. Max Mara Fashion Group counts 9 brands. The company remains privately held.
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