Vacheron Constantin appoints Alexander Schmiedt as the new Brand Director for the Middle East

24th January 2016, Dubai - The world’s oldest Haute Horlogerie manufacture with almost 260 years of uninterrupted history, Vacheron Constantin, announced the appointment of Alexander Schmiedt as Brand Director for the Middle East. In light of this announcement, Alexander takes charge of the brand from the capable hands of his predecessor, Mr. Yassin Tag.

Prior to his appointment at Vacheron Constantin, Alexander has spent the last 11years as Managing Director of the Watches Division at Montblanc International; a part of Richemont Group. He was also responsible for product development and marketing of the brand’s timepieces during this period.

Speaking out on his appointment, Alexander said, “For somebody who is passionate about fine watchmaking, it is an honor and unique opportunity for me to work for Vacheron Constantin, the oldest watch manufacture in the world. I am greatly looking forward to further sharing this unique watchmaking Heritage with the watch enthusiasts of the region.'

Holding a Masters of Law Degree from Vienna University, Alexander’s professional career commenced in the field of luxury timepieces when he joined his family’s business; Schmiedt & Co. which served as distributors for watch brands in his native Austria and Central Europe. Subsequently, he pursued his MBA at the Wharton School of Management in the USA after which he started working for The Boston Consulting Group in Germany before joining the Richemont Group.

Bringing with him a solid experience of over two decades, Alexander looks forward to a fruitful stretch with Vacheron Constantin in the region.

About Vacheron Constantin

Established in 1755 in Geneva, Vacheron Constantin is the world’s oldest watch manufacture and has been making watches without any interruption for almost 260 years. Founders of the true spirit of technical and precious Haute Horlogerie, the men and women of Vacheron Constantin continue to design, develop and Manufacture exceptional timepieces that adhere to the Maison’s three fundamental values: expert technique, inspired and harmonious aesthetics, and an extremely high level of finishing.