Tiffany Unveils Holiday Windows Filled with Gifts and Grandeur at The Dubai Mall

Dubai UAE, November 26, 2015:  The unveiling of Tiffany’s holiday windows officially begins the season of gift giving at the jeweler’s boutique in The Dubai Mall. The  legendary windows were unveiled at a special celebration where Blue curtains dropped theatrically, inviting guests to enter a magical world that showcases Tiffany’s brilliant creations.

“This year we’re celebrating Tiffany’s heritage of luxury in a winter wonderland, as depicted in miniature theatres of the 19th century,” said Richard Moore, vice president of creative visual merchandising. “We’ve used a palette of Tiffany Blue and winter white, the colors of our famous blue box and satin ribbon, which appear in the windows as the ultimate gift and symbol of style the world over.”

Framed by an ornate proscenium arch, each window reveals a fairy tale landscape, with winter gardens and mountains surrounding a palace. The various scenes include ornate courtyard gates that open to a magnificent tree bejeweled with Tiffany designs; a grand staircase arranged with garlands and gifts; a mantelpiece accented with beribboned blue boxes that await holiday gatherings around the fire; a secluded bow bridge, the perfect setting for a proposal with a Tiffany diamond engagement ring; and a royal sleigh piled high with gifts. 

Don’t miss the chance to view the Tiffany Holiday Windows that will be showcasing the magical world of winter wonderland until 9 January, 2016.

TIFFANY’S HOLIDAY TRADITIONS

The holiday season generates boundless joy, mixed with memories and highlighted by the cherished traditions that have evolved over the 178-year history of Tiffany & Co. 

In New York City, at Fifth Avenue and Fifty-seventh Street, the corner made famous by Tiffany’s flagship store, designers prepare for the annual unveiling of windows that marks the start of the gift-giving season. As the ultimate showcase for Tiffany’s brilliant creations, these storied windows are an open invitation to enter a magical world that may depict fables, fantasies, a holiday in New York or families gathered around the tree. 

Charles Tiffany, who founded the company in 1837, set this legacy of wonder in motion. As New York’s first jeweler, he is forever linked to the city’s rise as an international capital of glamour and sophistication—and to America’s first wealthy class. The founding families of American industry, including Astor, Morgan and Vanderbilt, purchased not only Mr. Tiffany’s exquisite diamonds, but also the solid gold and silver flatware, elaborate tea and coffee services, candelabra, crystal and china for their holiday dinners and balls. 

Tiffany has captured this period known as the Gilded Age in holiday windows that recreated a streetscape of 19th-century New York City town houses beneath a star-filled sky. Silhouettes in the houses’ windows depicted an elegant dinner, couples dancing and exchanging gifts wrapped in Tiffany Blue, and children playing with their new toys.

These enchanting scenarios met the standard of creativity that was set by Gene Moore (1910-1998), Tiffany’s legendary window designer. Tiffany’s windows were tailor-made for his artistry, as the world saw when the curtain went up on his brilliant 40-year run, beginning in 1955. Moore’s experience designing sets and costumes for ballets and the theatre, along with a talent to amuse and wryly comment on art and culture, culminated in a visual feast of wit and fascination. He partnered with the finest craftsmen and renowned artists of the 1950s.

New Yorkers of the time knew to expect the unexpected from Moore’s holiday windows: an orchestra of gold and enameled animals, champagne glasses balanced on a reindeer’s antlers, a snowman made of popcorn and Santa fishing for Jean Schlumberger’s sea-inspired brooches. Moore mastered the traditional, as well: Santa’s helpers building a toy horse, houses of real gingerbread peopled by painted wooden dolls, and rustic scenes of villagers bringing home the tree in a horse-drawn wagon. Moore’s archive is today housed in the Smithsonian Institution’s National Museum of American History.

For 2015, Tiffany’s windows reveal a heritage of luxury amid wintry scenes inspired by miniature theatres of the 19th century. An ornate proscenium arch frames a fairy tale landscape in a palette of Tiffany Blue and winter white. A palace covered in snow, pavilions and grand staircases sparkle with jewels; and a sleigh worthy of a queen glides deep into the forest, where a great white stag reigns, surrounded by fir trees laden with treasures.

This pageantry extends to Tiffany’s public celebrations around the world. For several years, Tiffany has transformed the promenade and courtyard at Hong Kong’s 1881 Heritage into a winter wonderland, with falling snow, light projections of the New York City skyline and performances by the children’s choir of the Little School of Music, which Tiffany supports through the Hope Education Foundation. In 2010, Tiffany designed the holiday tree in Milan’s Piazza Duomo. At the tree’s base, the jeweler built a spacious boutique inspired by the Tiffany Blue Box®. 

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