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November 18, 2015: Dabur Egypt Limited, a company with a legacy of making high-quality personal care products in Egypt, recently hosted a mega launch event for its new Dabur Amla Shampoo with presence of key distributors to highlight the company’s current market performance, present future growth strategies, and recognize outstanding business partners and distributors at the Dusit Thani LakeView Cairo in the capital city. Dabur Egypt’s Chairman, Anoop Sharma and Heba Abasiry, Dabur’s Celebrity Brand Ambassador for Vatika hair Cream, Feryal Youssef, Dabur’s Celebrity Brand Ambassador for Amla Hair Cream along with the company’s senior management and strategic business partners were present at the event. Dabur unveiled its new products for the local market, including Dabur Amla Shampoo and Vatika Hair Mayonnaise. In addition, Dabur Egypt showcased its new communication campaign with Celebrity endorsement of Amla Hair Cream and Vatika Hair Cream and the newly launched ‘Hobby’ brand of hair and skin care products. The company’s portfolio includes many products, encompassing a health and personal care range for modern women that include shampoo, conditioner, hair oil, hair cream, hair gel, hair removal cream, and toothpaste. Moheb Kaisser, Marketing Head, Dabur Egypt, said: “The Launch Event is a perfect opportunity for us to honour our leading business partners and distributors for their valuable contributions in further strengthening Dabur’s position in Egypt. Our partners and distributors have done an excellent job throughout the year to fulfil our strategic business goals and through this platform, we would like to inform them about our newly launched products and categories as well as our blueprint for the upcoming year to capture a greater market share. Lastly, I thank Heba Al Abasiry and Feryal Youssef for gracing the event and honouring our achievers.” Feryal Youssef, Dabur’s Celebrity Brand Ambassador and a renowned celebrity and beauty icon from Tunisia, rewarded the top performers during a gala night. Heba Abasiry is a renowned Egyptian TV broadcaster who has presented several successful shows across several Arab satellite channels. Known for her exceptional beauty and unique style, she is associated with popular shows such as Star Chef on MBC and Studio Misr on Egyptian television. Currently, Heba is hosting Celebrity Duets, an interesting celebrity competition show. Established in Egypt in 1996, Dabur Egypt Limited is a subsidiary of Dabur International Group. It provides natural health and personal care products, including hair oils, shampoo, skin and oral care products. The company also has a strong presence in neighbouring regional markets such as Morocco and other countries in Central Africa. Dabur International’s Middle Eastern campaigns feature prominent Arab celebrities such as Feryal Youssef, Ola Ghanem, Diana Karazone, Dina Hayek, Dorra Zarouk, Razan Maghraby, Maria, Mai Saleem, and many more.
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