Balance Water & Runway Dubai Launch Contest to Find The Face of Balance

Winning Model To Feature in Balance Water Advertising Campaign for 2016

19th October 2015: Balance, the new fashion water brand from Masafi, and the ‘Title Sponsor’ of the Runway Dubai Fashion Show has launched an exciting new challenge to discover the face of the Balance Water advertising campaign in 2016.

The Balance Runway Dubai Model Hunt 2015 is looking for ambitious aspiring models with a thirst for fashion. The challenge starts this week. To promote themselves as the new face of Balance Water, fashion enthusiasts can upload their pictures on the Balance Facebook page from 12th October to 3rd November 2015.

A total of eight shortlisted entries will then have the opportunity to be part of a catwalk fashion event and work with aspiring fashion designers from RUNWAY DUBAI during a fashion show to be held from 24th-26th November 2015 at Sofitel, The Palm, Dubai.

The winner of the ‘Balance’ RUNWAY DUBAI Model Hunt 2015 will be declared at the end of the fashion show on 26th November and will  be given the title of the ‘Face of Balance 2016’ and receive a cash prize to represent the brand.

Reginald Randall, CEO of Masafi said: “Balance is a very young, stylish and a fashionable brand from the house of Masafi and this Model Hunt challenge is designed to find an individual who can really represent the brand next year. Through our partnership with Runway Dubai, we will integrate with the UAE’s fashion community and provide an unprecedented opportunity to emerging talents in a city known for its sense of fashion and style. Balance’s partnership with Runway Dubai fashion show is in line with the brands overall brand positioning of balancing one’s life through smart and trendy living. ”

Modupe Omonze from Runway Dubai said, “We are very excited to be partnering with Balance water, a fresh and vibrant new brand from the Masafi group. We are looking forward to using our fashion expertise and know-how to find the ‘Face of Balance 2016’ and give the competition entrants the chance to have a fashion runway experience and secure expert advice from our team.”

Balance Runway Dubai is set to become one of the most recognized fashion events in the UAE and  provides fashion enthusiasts and brands from around the world a platform to showcase their talent.