NEW YORK, September 10, 2015 — Michael Kors is pleased to announce the launch of RUSH TO THE RUNWAY, a campaign centered on the Spring 2016 runway show. Beginning with high-energy teaser video vignettes and photos and culminating with the eighth consecutive livestream of the show, it provides an inside look at the fast and furious pace of New York Fashion Week to the brand’s ever-growing global audience. The runway show will livestream on live.michaelkors.com on Wednesday, September 16, 10AM ET from Spring Studios in New York City. “The moment a new collection hits the runway is always a thrilling thing for me and I love being able to share it with our fans around the world,” says Michael Kors. “This season, the livestream will make you feel more than ever like you’re in the front row.” The livestream, which will be viewable on mobile and tablet devices, will be recorded on 6K Red Epic Dragon cameras at 120 frames per second, allowing for dramatic super-high-resolution slow-motion shots. Similar wire-cams are often used to record large-scale sporting events but have not been employed in a major NYFW show until now. The pre-show experience, featuring short videos from the RUSH TO THE RUNWAY campaign, will go live on Wednesday, September 9, one week before the show, with a digital countdown clock. Fans will be able to RSVP, with the option of adding the event to their personal digital calendars. During the show, the brand will be streaming its social media feeds on the site, as well as featuring user-generated content tagged with the hashtag #AllAccessKors, to provide fans with a wealth of perspectives on the event. Following the livestream, additional editorial reportage from the designer’s own perspective will be added to the site throughout the day and remainder of the week. For more information, please visit the following: ALL ACCESS KORS Live Stream: http://live.michaelkors.com Destination Kors: http://www.destinationkors.com/ Michael Kors on Facebook: http://www.facebook.com/michaelkors @MichaelKors on Twitter: http://twitter.com/michaelkors @MichaelKors on Instagram: http://instagram.com/michaelkors Michael Kors on Pinterest: http://pinterest.com/michaelkors.com @MichaelKors on Weibo: http://weibo.com/michaelkors Join the conversation: #AllAccessKors #MichaelKors
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