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Samsung TVs Maintain No.1 Position with46% Market Share in the UAE DUBAI, United Arab Emirates—January 28, 2015—Samsung Gulf Electronicsreported a 10-fold increase in sales of its ultra-high-definition (UHD) televisions in 2014, compared to 2013. The leap points tothe country’s growing appetite for 4K technology, and signals the success of Samsung’s 2014 line of UHD TVs in the market. The newly released sales figures for 2014 also reveal thatSamsung achieved a market share of 46% in the TV segment during Q4 2014. “Market dynamics played to our strengths in 2014, and these figures support that. Consumers really began transitioning from Full HD to UHDlast year, and our unique combination of innovative technologies and premium features got buyers excited about the possibilities of 4K technology,” said Mr.Vinod Nair, Head of TV Business at Samsung Gulf Electronics. “The Curved UHD TV, in particular, was the first to deliver cinema-style viewing to consumers in their very own homes, and consumers have really embraced our people-inspired design.” Sales of UHD TVs now comprise almost a quarter of Samsung’s overall business,according to the company’s senior executives,and that number is expected to increase in 2015 with the arrival of the next generation of UHD TVs.
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