Middle East cleaning and hygiene industry to grow from AED 80 to 300 billion by 2020: report

Second edition of Clean Middle East Pulire Expo attracts key players from the facilities management business.

Dubai, United Arab Emirates: The Middle East cleaning and hygiene industry is set to grow a staggering 275% by the year 2020. According to the Middle East Facilities Management Association, the industry will rise from AED 80 billion to AED 300 billion. Addressing this key sector will be the theme at the second edition of the Middle East’s premier international trade expo on cleaning and hygiene – CMEP – Clean Middle East Pulire. CMEP Expo is set to be held from October 21st to 23rd, 2014 at the Dubai International Convention and Exhibition Center.

“His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, believes in maintaining the reputation of Dubai as one of the cleanest cities in the world, and providing tourists and expats international hygienic standards across all segments. With the advent of the Expo 2020 in Dubai, we would work to adopt the best practices in the cleaning and hygiene industry and also ensure that our partners in the development are complying with that, and this applies to hospitality sector and the communities developers as well,” said Abdul Majid Saifaie, director of Waste Management Department, Dubai Municipality.
CMEP Expo 2014 is a perfect melting pot for the industry’s top players to showcase some of the best equipment, facilities and products for the Middle East region. Ecolab has confirmed their participation as a hygiene partner and will be exhibiting in the Clean Middle East Pulire Exhibition 2014. The event has been organised by Virtual Info Systems.

“As a company, Ecolab is committed to finding solutions to the world’s biggest challenges. We make the world cleaner, safer and healthier. A global leader in water, hygiene and energy technologies and services; providing and protecting what is vital: clean water, safe food, abundant energy and healthy environments. Our products and services prevent disease and infection. Keep food supplies safe. Protect the places where people eat, sleep, work, play, and heal. Ecolab is Everywhere It Matters. Because what we do – and how we do it – matters everywhere. With associates working in more than 170 countries around the world, we are dedicated to continuously improving our environmental performance. The CMEP Expo is a great opportunity for the companies in the region to showcase their latest innovations and developments,” said Paul Lloyd, vice president & general manager institutional division MEA, Ecolab.

The need for expansion of the cleaning and hygiene industry could never be stronger, with UAE’s ever-growing population leading to several new residential and commercial projects. This means an added responsibility on the facilities management and cleaning industry to maintain them. The growth of this vertical also resonates with the country’s strong desire to attain international standards of cleanliness and sterility.

“CMEP has been conceptualised to bring the growing cleaning industry together under one platform. The expo aims to create awareness about scientific cleaning practices and provides a unified forum to showcase products, technologies and services amongst professionals and potential buyers in the Middle East region,” said Mr Jayaraman Nair, Chairman, VIS.

Along with Viking Gulf, quite a few of the industry bigwigs have already confirmed their participation; Intercare, Karcher, Al Bariq, Nilfisk, Vileda professional will be exhibiting at the CMEP Expo 2014.