Win up to AED 2 million worth of prizes during Dubai Summer Surprises

•    DFRE and DSMG join hands to offer residents and visitors rewarding shopping experience 
•    Promotion from 2 August to 5 September offers chance to win six BMW cars

With the conclusion of a successful promotion during ‘Eid in Dubai-Eid Al Fitr, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and  the Dubai Shopping Malls group (DSMG) have announced yet another opportunity for residents and visitors during the much-awaited Dubai Summer Surprises from 2 August to 5 September.

Shoppers spending AED200 at a participating mall stand the chance to win up to AED 2 million worth of prizes including 6 BMW cars. Raffle draws will be held each week with one person winning a luxury car every Saturday from August 9th to September 6th.  The final week’s draw will see one additional winner walking away with the mega bumper prize of this year’s promotion, a BMW X5!

The DSS campaign follows the mega promotion that was run from July 15th to 30th during the “Eid in Dubai-Eid Al Fitr” celebrations , offering great excitement and entertainment for families and children.  The winners of the final Eid draws hail from different nationalities, who won a total of AED 2 million worth of prizes that were on offer.

Mr. Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, commented: 'Dubai as a shopping hub has always been the first choice for shoppers. It is the quintessential value shopping destination. This year DSMG’s summer bonanza has witnessed enthusiastic participation from consumers who want to avail an opportunity to win big. This has resulted in an impressive increase in sales and footfall. With shoppers from various nationalities winning this summer, it is evident that people across all demographic groups have enthusiastically participated in the promotion.  Dubai Summer Surprises has always served as a strong catalyst for the shopping mall sector during summer and this year, we have the maximum support to date from a large number of shopping malls taking part in the campaign. I would personally like to congratulate all of the previous winners and wish all the other shoppers the best of luck.” 

Mr. Saeed Al Falasi, Director, Strategic Alliances Division at Dubai Festivals and Retail Establishment (DFRE), said: “Over the years, DFRE has been offering unique promotions aimed at luring visitors from around the world to enjoy shopping and many other experiences in Dubai. In fact, our promotions have got bigger and better with the passing of each year, as we strive to raise the bar of excellence for the festivals industry with the overarching aim of supporting the retail sector. We have kept up the momentum with our summer promotions, and after a successful ‘Eid in Dubai” promotion we are looking forward to an even more exciting promotion during Dubai Summer Surprises. DFRE is confident that this summer promotion, as always, will further boost sales and footfall at participating malls, and the wider citywide summer festival this year”. 

The malls participating in the campaign this year include Al Ain Centre, Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman Centre, Century Mall, City Walk, Dubai Outlet Mall, Ethihad Mall, Ibn Batuta Mall, Karama Centre, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, WAFI.