CALL IT SPRING, the “it” destination for fashion shoes and accessories, celebrated its new concept store in Deira City Centre in a fun and exciting launch event. The new concept store has transformed the current retail experience into a sight to see, through the use of colourful imagery, custom-made furniture and lighting details all designed to conjure up a sense of fun and creativity, much like the brand itself. CALL IT SPRING, the youthful and inspirational Canadian brand, is present in 20 countries around the world, with more than 300 stores across North America, the Middle East, Europe and Asia. “The new CALL IT SPRING concept has a truly fresh feel; it’s been designed to bring to life the youthful and charismatic nature of the brand, as well as the style and spirit of each season's campaign” says Jean-Pierre Généreux, ALDO’s Vice President of Brand and Concept. Developed in collaboration with renowned New York branding and design specialists Pompei A.D., the new retail space translates the brand’s universal message of youthful self-expression into an eclectic and exciting shopping experience. The new space blends sleek, contemporary materials and striking textures, with eye-catching colours and neon-lit designs. In this new concept, the product spaces are gender specific: the ladies shop amongst floral detailed walls, mint accents and playful bird statues, while the gents find their picks amid bold concrete-like shelves and glowing red neon accents. Both customers find each other in the seating area located under an impressive white, life-size tree fixture, hence the theme ‘A boy and a girl meet under a tree’. About CALL IT SPRING CALL IT SPRING is the perfect go-to for today's most killer shoes and accessories, coveted trends with equally pretty price-tags. It's the inspiration you feel when putting together a new look, the creativity of flirting with fresh styles. It's about discovery and freedom and making your fashion a show-and-tell for who you are. You call it love, we Call It Spring.
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