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• The Mas’ool initiative, introduced in 2011, is part of SEHA’s strategy to establish clear channels that allow patients and community members to provide feedback on its services and facilities. • 2019 Masoo’l session gathered 1100 Patients Abu Dhabi,16 Feb 2020: Abu Dhabi Health Services Company (SEHA), the UAE’s largest healthcare network, has concluded its sixteenth session of the Mas’ool initiative. The initiative, which means ‘responsible’ in English, launched in 2011 to create an open dialogue between SEHA healthcare professionals and its customers for the purpose of improving the network’s services, facilities and patient experience. The sixteenth session gathered over 1,100 members of hospital staff and customers from nine healthcare facilities within the SEHA network, including included Sheikh Khalifa Medical City, Al Dhafrah Hospital, Al Ain Hospital, Corniche Hospital, Tawam Hospital and SEHA’s Dialysis Centres. During the session, patients, their families, and hospital staff and management discussed recent enhancements to services, facilities and the overall patient experience, demonstrating SEHA’s ongoing commitment to improve patient care. Developments discussed include increased number of physicians in numerous departments including pediatrics and emergency services, upgraded facilities in the physiotherapy departments, increased parking spaces allocated to People of Determination, reduced waiting time for walk-in patients, new outpatient clinics with added specialties, and much more. These initiatives were implemented in response to feedback from patients, growing demand for certain services and an influx of patients. Commenting on the ongoing success of the initiative, Dr. Gareth Goodier, Group Chief Executive Officer, SEHA said: “We are very proud of Mas’ool’s journey so far. Mas’ool is now in its 16th session, with year-on-year growth of attendees and a stronger connection with our customers.” We celebrated changes accomplished in the last year, shared resourcing efforts, and discussed initiatives to improve the healthcare journey of many of our patients. We look forward to these productive sessions where we hear from patient’s first-hand..I would like to thank participants for their valuable feedback and for helping us to continue providing exceptional healthcare services throughout the entire SEHA network,” continued Dr. Goodier.
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