ASUS Ranks as the Most Valuable International Brand from Taiwan in 2016

Interbrand Taiwan Global Brands Survey honors ASUS as the No. 1 international brand from Taiwan for the fourth consecutive year

KEY POINTS

• ASUS is Taiwan's most valuable international brand for the fourth year in a row, according to the Interbrand Taiwan Global Brands Survey
• The brand value of ASUS is now estimated to be US$1.748 billion
• ASUS wins a record number of iF, and Red Dot, Design Awards underscoring its commitment to design excellence 
• ASUS unveils its third-generation Zen-inspired products and celebrates a decade of gaming success with ROG products, marking a year of outstanding innovation

Dubai, UAE, December 5, 2016:  ASUS has been recognized as Taiwan’s No. 1 international brand for the fourth consecutive year at the Best Taiwan Global Brands Awards 2016. Hosted by Taiwan’s Ministry of Economic Affairs and Interbrand, the world’s leading brand consultancy, these awards are a key indicator of how Taiwanese brands are performing on the global market. At the awards ceremony, Interbrand announced that the No. 1 company now has an estimated brand value of US$1.748 billion. 

“We are honored to be ranked as Taiwan’s most valuable brand at the Best Taiwan Global Brands Awards for the fourth time,” said ASUS CMO Rex Lee, who received the award on behalf of the company. “ASUS has grown significantly over the past 27 years but we have kept our passion for design and innovation. This award is a humbling recognition of our efforts, and we look forward to continue to deliver exciting and pioneering products and services.”

2016 was an exceptional year for ASUS. The company saw continued success, especially within the areas of design and innovation. ASUS set a new record for the number of wins at the 2016 iF Product Design Awards with 13 wins, and at the 2016 Red Dot Design Awards with 15 wins. The award-winning products represent the ASUS commitment to design excellence.  

ASUS also unveiled the third-generation of iconic Zen-inspired products including the ZenFone 3 Series and ZenBook 3. Its world-leading gaming brand, ASUS Republic of Gamers (ROG), hit an important milestone by celebrating a decade of creating the ultimate gaming gear, satisfying the needs of even the most hardcore gamers.

ZenFone 3 Deluxe is the flagship smartphone in the ZenFone 3 Series, and the world’s first full-metal smartphone with an invisible antenna design. It features a 23MP camera and the latest Sony IMX318 image sensor, which takes mobile photography to the next level. ZenBook 3 is the next-generation ZenBook with a gorgeous ultra-sleek 11.9mm chassis, an Intel® Core™ i7 processor and 16GB of 2133MHz RAM. 

On the tenth anniversary of ROG, ASUS highlighted its continued commitment to gaming innovation and extreme performance. The latest ROG product line-up includes ROG GX800, the world’s first liquid-cooled gaming laptop and Aura Sync, an exclusive technology that sets a new standard for RGB LED lighting performance. 

About the Best Taiwan Global Brands Awards
The awards are based on a company’s brand value, which includes the financial performance of the company, the role the brand plays in influencing consumer choice, and the competitive strength of the brand.