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Séraphine opens Dubai store

Global maternity brand opens it flagship store in Dubai Festival City

Dubai, UAE, May 11, 2016: Séraphine has continued its global expansion by opening its first store of the Middle East in Dubai.

On April, 21st, 2016, the largest Séraphine branch to date opened its doors in the Dubai Festival City Mall with 2,421 sq ft total space. Seraphine has 8 other boutiques including stores in New York, Hong Kong, London, and Leeds.

The Dubai store will sit alongside some of the finest luxury European brands including Rigby and Peller and high-end children’s wear retailer Petit Bateau. The layout will feature a luxurious seating area in purple velvet, a VIP changing area and the brand’s signature crystal chandelier. The Diana Collection, which is a baby wear line launched by the designer will also be available at the store.

Cecile Reinaud, Founder, says: “I am delighted to be opening our beautiful new store in Dubai. This is such an exciting part of the world for fashion right now, and I am thrilled that Seraphine will be a part of it.”

Séraphine’s award-winning collection has earned the brand an enviable following of fashion influencers and A-list celebrities including: Kate Middleton, Zara Phillips, Mila Kunis, Gwen Stefani, Kate Winslet, Halle Berry, Angelina Jolie, January Jones, Claudia Schiffer, Jessica Alba, Jennifer Garner, Kate Hudson and Sienna Miller. Available at their three West London boutiques, online through their international websites and now at selected John Lewis and Peter Jones stores - by day or by night, Séraphine maternity wear is sophisticated but easy-to-wear, catering for ALL your maternity wardrobe needs and redefining comfort through every trimester.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 18024 times
PR Category : Fashion, Lifestyle & Luxury
Posted on :Wednesday, May 11, 2016  12:22:00 PM UAE local time (GMT+4)
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