Premium In-Store Mobile Customization Service in axiom Takes UAE by Storm

New ‘X-Customs’ Zone Launched by Region’s Largest Mobile Reseller Receives Phenomenal Response from GCC Shoppers

Name Engraving and UV Printing of Family Photos Among Most Requested Services

Dubai, United Arab Emirates: The UAE’s first-of-its-kind dedicated mobile customization service has taken the country by storm, serving a growing appetite for gadget personalization among the country’s millennials.

Launched recently at axiom’s new concept store at The Dubai Mall, X-Customs is a unique service that allows smartphone and tablet owners to customize their device within as little as 15 minutes, enabling shoppers to walk away with a truly unique, bespoke product.

Since the debut of the new service, the UAE’s tech savvy customers have been flocking the X-Customs counter by the dozen, all looking to make a statement with their personalized device. According to the reseller, the offering has proved to be widely popular among GCC nationals, followed by expats of various nationalities.

X-Customs’ comprehensive range of services uses state-of-the-art tools to transform the customer’s most prized possession - their smartphone or tablet - into an expression of individuality.  From gold plating and colorful skins, to UV printing, name engraving, and the application of beautiful Swarovski motifs, X-Customs offers customers a one-stop-shop for all of their customization needs.

“At axiom, we are constantly looking at ways we can enhance the mobile experience for customers, and one thing is clear to us - in the UAE, people love to express themselves. This is what inspired the X-Customs personalization zone, and the response we have been receiving from shoppers is remarkable,” said Faisal Al Bannai, Managing Director of axiom. “Name engraving and the UV printing of personal photos are among the most popular services.”

“Customers appreciate being able to personalize their phones in our stores without the inconvenience of long wait times and interrupted connectivity. And when friends and loved ones see the quality of the result, they are enticed to customize their own devices,” said Al Bannai.

Services offered at the X-Customs zone include X-GOLD, giving gadget owners a touch of luxury by using a premium selection of gold and precious metal plating options, including gold, rose gold, platinum, black platinum, and an anodized black with a matt gold finish.

Customers can also explore the ‘bling’ element with X-Sparkle, which involves the easy application of Swarovski crystal motifs and pre-cut patches on the device. Each design features superior precision-cut crystals, characterized by flawless clarity and color brilliance.

Meanwhile, the X-Engrave service allows customers to personalize their phones by laser engraving their name or a selected logo, picture onto their device or wooden case.

X-Skinz enables shoppers to personalize their device with high quality UV printing, allowing them to show support for their favourite band, football club, or comic hero. Customers can add a photo or design of their choice on printable skins or a selection of cases. Shoppers can bring their own photo or choose from a comprehensive library of branded images, including photos from Warner Bros., DC Comics, as well as football clubs, such as FC Barcelona and Real Madrid.

Those looking to protect their device without comprising its weight or feel need look no further than X-Texture, offering a selection of thin, lightweight protectors that are perfect for safeguarding smartphones from bumps, scratches, and day-to-day wear. What’s more - these high-quality covers are available in a variety of different colors and textures, from woven carbon fibre and metallic, to matt and gloss finishes.

Looking for a simple screen cover that will protect your display from scuffs and scratches but will retain your phone’s original appearance? X-Clear provides the perfect solution, encasing smartphones in a super discrete, high quality, and ultra-thin transparent skin.

“Smartphones have essentially become an extension of ourselves. What better way to make a statement then through a device we carry with us at all times? We are delighted to be the first to bring this unique collection of services, all under one roof, to the UAE. This service will also roll out very soon to other axiom outlets in UAE and KSA, so we look forward to extending the concept to all our customers across the region,” concluded Al Bannai.