Oysho Presents “Warrior”

It’s new Fitness Collection inspired by the Olympic Games and Oriental Culture

Dubai, UAE, March 27, 2016:  Along with the new single “Bonzo” by Nayjwa Nimri and Carlos Jean, Oysho uses a vides with a clear Asian inspiration and electronics emphasis to resent a collection that’s full of strength and character, in contrast to the subtle, very meticulous sound of this hit.

The campaign’s presentation video, made in collaboration with the artist Ernesto Artillo, focuses on strength and character seen in the form of two fighting women, transporting the viewer to a virtual, kaleidoscope reality.

Oriental culture is combined with an athletic style to present a new fitness collection that offers vibrant, energetic movement.

The collection is inspired by an athletic, secure woman with high expectations, who has a positive, strong attitude.

The garments create optical illusions with geometric prints and colour blocking based on primary colours such as red and blue and neutral colours like black and white. Camouflage is mixed with motivating messages on some of the collection’s key garments.

In this new fitness collection, Oysho presents tops as one of the most technically evolved garments, offering new proposals adapted to any woman practicing different sports.

Technical fabrics are featured on overlapping garments that display comfortable patterns and a polished design.

Fitness accessories take centre stage in this new Warrior collection with items such as weights, sports armbands, and water bottles.