(GENEVA, December 16, 2015) - Following his attendance at the Dubai Film Festival and the premiere of his new film ‘Creed,’ world-renowned actor and longtime friend of Piaget, Michael B. Jordan, joined by celebrity stylist, Jeff Kim, traveled to Switzerland to visit the Maison’s watch manufacturing facilities. Jordan, who wore a Piaget 40mm platinum Altiplano during his trip to Switzerland and who owns a Piaget Polo FortyFive, was given a VIP tour of Piaget’s original manufacture in la Côte-aux-Fées where all of the company’s movements are now made. He also visited Piaget’s state-of-the-art facility in Plan-les-Ouates where case making and assembly occurs, as well as all gem setting. Piaget first dressed Mr. Jordan for festivals and award ceremonies surrounding his breakout role in ‘Fruitvale Station’, including the 2014 Academy Awards, People’s Choice Awards and Film Independent Spirit Awards, of which the company has been a principal sponsor since 2007. The company is proud to support the cinematic arts and outstanding individuals like Michael B. Jordan, whose matches the Maison’s own core values. About Piaget
It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Faithful to its pioneering spirit, Piaget in the late 1950s set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting impression on watchmaking. But Piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves G. Piaget, the brand’s jewelry collection grew in a original direction with a resolute emphasis on color. Rich of 140 years of history, the ever-bold brand, innovated by offering jewels in motion, extravagant Haute Joaillerie collections, and incredible watches to become today one of the world's most prestigious watchmaker-jewelers. As international Piaget brand ambassador, Jessica Chastain will make appearances at events around the world, adding pieces from Piaget’s jewelry and watch collections to her distinctive looks. By appointing an international brand ambassadress Piaget shows its commitment to jewelry and high jewelry. Piaget has had a longstanding commitment to supporting cinema On Saturday, February 27th, Piaget will continue to be the Premier sponsor of the Film Independent Spirit Awards for the eighth consecutive year.
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