Urban Decay is all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun. Now they’re bringing that edgy approach to their first-ever celebrity designer collaboration. This limitededition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen’s house, talking makeup and working with her on EVERY detail of this launch—from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection. Stefani and Zomnir met back in the early days of No Doubt and UD. Over the years, they continued to admire each other's work as their respective careers took off. For two women known for making waves throughout their careers, partnering was a no-brainer. Just as Stefani shook up traditional notions of a woman's role in the music industry, Urban Decay challenged the staid, stuffy prestige beauty market and radically shifted the industry’s approach to color. Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match.
The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a
makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s
the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.” “We’ve always been such huge fans of Gwen’s work over at UD,” says Zomnir. “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.” The UD | Gwen Stefani collection launches January 1st on, and will be available through Sephora GCC. THE SKINNY:
We have a thing for strong, independent women. And if they dig makeup, even better. So it should come as no surprise that: A) we’re big fans of Gwen Stefani and B) we’ve been dying to collaborate with her for years.
Urban Decay introduces the limited-edition UD | Gwen Stefani Eyeshadow Palette—a true creative partnership and design collaboration. We spent countless hours at Gwen’s house, talking makeup and working with her on EVERY detail of this palette—from the case to the amazing shades. We carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. The makeup fanatic in Gwen had a hard time narrowing down her favorites. In the end, we loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate those signature looks for yourself. HYPE:
We’ve been into Gwen’s music ever since she first hit the airwaves—which, coincidentally, was right around the same time that Wende cofounded Urban Decay. (Fun fact: Gwen and Wende actually met back in the early days of No Doubt and UD.) Like us, Gwen has a history of breaking down barriers and hails from Orange County, California. Wende says, “Gwen inspired me so much when I was first beginning Urban Decay. There I was in my little Laguna Beach cottage in Orange County, and here’s this amazing Orange County girl that’s busting out with this ‘I’m Just a Girl’ song and really making me feel like, gosh, I could do this.” Gwen says, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s about self-expression, being passionate and being clear about your vision and who you are. I love that they celebrate strong women and creatively go outside of the box.” NICE PACKAGE:
When we say Gwen collaborated with us on every detail of this palette, we mean it—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. Even the pop of hot pink we used (inside the box and the case) was Gwen’s idea. She also handpicked most of the shade names, which were inspired by her songs. There’s also a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror. BREAK IT DOWN:
Gwen already loves our Eyeshadow, and now she gets to have the shades she’s always wanted in our formula.
Each Eyeshadow in this palette features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
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