Women can now maintain strong, smooth, moisturized hair - and still keep their scalp healthy & dandruff-free… So #WhyCompromise? Dubai, UAE, 2015: Have you ever asked yourself why we, as women, constantly feel the need to compromise when it comes to our hair? Most of us often find ourselves making trade-offs between beautiful, moisturized hair and anti-dandruff protection or optimized scalp care. Today, however, you can get beautiful hair without compromise. How? By using Head & Shoulders’ Total Care, the only shampoo that promises dandruff protection and optimized conditioning, all in one bottle. Interestingly, a recent study conducted by Head & Shoulders, and titled ‘Beautiful Hair #WhyCompromise’1, reveals that when it comes to buying products, the compromises are also endless. A total of 400 women - spanning the UAE, Saudi Arabia, and Kuwait - participated in the survey. The report found that almost 50% of respondents purchase different products with specific benefits because they believe that they can’t find an all-in-one solution. When it comes to hair care, in particular, over one third of GCC women are convinced that they just can’t have it all. In fact, a significant number of respondents2 affected by dandruff say that they have to choose between having dandruff-free hair or shiny, beautiful hair. Basically, they feel like they have to make a compromise and can simply never get the best of both worlds. What if one of the region’s biggest hair gurus told you that you could have the best of both worlds with Head & Shoulders? That’s right: ‘uncompromised’ beautiful and moisturized hair that is 100% dandruff-free is actually possible! “My clients, including the famous ones, are constantly looking for a gentle hair care formula - suitable for everyday use - that meets their most discerning needs. Funnily enough, when I first introduced them to Head & Shoulders’ innovative Total Care shampoo and told them about its remarkable benefits, they were very surprised! They directly assumed that the shampoo would solely deliver effective dandruff protection - without actually improving the look and quality of their hair.” He also said, “I quickly explained to them that this ground-breaking product was especially designed to address all of their hair care issues at once. Once they tried it, however, they were immediately sold! Ladies, maintaining beautiful, moisturized, and dandruff-free hair has never been easier! Thanks to Head & Shoulders, you no longer have to compromise.” Head & Shoulders’ Total Care is the only shampoo in the hair care category that promises smooth, moisturized hair that is 100% dandruff-free. It provides six times more moisture than ordinary shampoos. In addition, the revolutionary product relieves dryness, fights frizz, and hydrates your scalp. More importantly, it leaves your hair smelling fresh and looking soft, manageable, and gorgeous. It is official: you no longer have to compromise the health of your hair in the name of beauty!
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