Masafa Investment Partners with Gianfranco Lotti

Masafa Investment to distribute Gianfranco Lotti’s premium line of luxury leather bags in the U.A.E

May 2015, Dubai- U.A.E - Masafa Investment signed an exclusive distribution agreement with Italian luxury brand, Gianfranco Lotti, offering men and women the finest in luxury leather bags and accessories. Masafa Investment is Middle East’s premiere investment group, representing international luxury brands including Nomination and 5th Avenue, through a network of distribution and franchising.

Under the terms of the agreement, Masafa Investment will be the exclusive franchiser and distributor for Gianfranco Lotti’s latest line of leather bags, effective immediately. Two mono-brand stores will be opened in major malls across Dubai and select department stores will also feature Gianfranco Lotti’s latest line of fall and winter products this year.

Mr Mohammed Alnuaimi, CEO of Masafa Investment commented, "We are proud to have Gianfranco Lotti join our group of distinguished and unique brands. Gianfranco Lotti brings significant value to our portfolio, adding to our high-end premium luxury brands we represent.”

“We are delighted to count on Masafa Investment as our strategic U.A.E partner, who offers us their knowledge, experience, best-in-class capabilities and passion to drive our brand in the U.A.E”, added Mr. Franco Luca, CEO of Gianfranco Lotti. “We share a common vision for our brand, founded on values of excellence in product, design, craftsmanship, distribution, and delivery.”

The partnership was officially celebrated on the 14th of May at Sofitel Dubai Burj Downtown, where Gianfranco’s most popular leather bags went on display for the first time in the U.A.E. Masafa Investment welcomed a number of notable fashion icons, including Franco Luca, CEO of Gianfranco Lotti, Remi Colombari, CEO of Franchini, Corrado Fardella, Director of Nomination, Fahad Al Sharhan and Saeed Alshamsi members of Masafa Investment.

Gianfranco Lotti recently opened its first flagship store in Milan and is now expanding to the Middle East. Every piece developed by Gianfranco Lotti is the result of several hours of precision to reach the perfect harmony between tradition and modernity. Some of products that will be sold in the U.A.E include Gianfranco Lotti’s range of women’s and men’s bags, a selection of small leather goods, as well as ties for men and a newly introduced line of women’s outerwear leather and fur pieces.