May 2015: Masafi, the leading producer of premium drinking water in the UAE and the Gulf region, has announced the launch of a new sparkling juice called ‘Fruitsss’. It will be available in three thirst quenching fruity flavors in 250ml packages - Apple Cocktail, Pomegranate and Tropical. The new addition to Masafi portfolio will be available in stores from beginning of May 2015 across the GCC market and sold in major high-street retailers. The new ‘Fruitsss” drink will be a new introduction to the traditional carbonated soft drink sector in the region and is a natural expansion of Masafi’s existing range of premium bottled water, flavoured waters, fruit juice and tissue products. Commenting on the launch of the latest addition to the Masafi product portfolio CEO Reginald Randall, said: “At Masafi, we have a deep commitment to offer our customers a variety of products that ensure they always get the unparalleled quality that the Masafi brand name guarantees.” “We are confident that this exciting new addition to our product portfolio will prove enormously popular with our customers of all ages. ‘Fruitsss’ also marks a significant milestone for Masafi as this is the first entry for Masafi into the carbonated drinks category since the company’s establishment in 1976.” The launch of ‘Fruitsss’ will be accompanied by Below the Line and Above the Line activations across media platforms in the region using both Instagram and Facebook with the hashtag #myOffisssialDrink.
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