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The Cristal Group will become the first hotel management company worldwide to develop its own zero commission based reservations tool when it launches a new multi-lingual website this month that will include a proprietary booking engine. According to Chief Operating Officer, Kamal Fakhoury the new website will make it easier for customers to book Cristal Hotels, with extended language options that will include Arabic, Chinese, Russian and German following the launch in English. “With hotels in Abu Dhabi, Iraq, Lebanon and more to come in Saudi Arabia, we are building an international client base and it is vital that we can communicate with potential customers in their language,” he said. “Looking ahead, China and Russia have been identified as major growth markets for the future, with 140 million Chinese alone visiting overseas destinations in 2015 - while Germany remains a strong source market for destinations such as U.A.E.” Further benefits of the new website will be competitive pricing, with the proprietary booking engine ensuring that hotels do not pay direct web booking commission and can pass this saving on to owners & customers. The new website will also feature a dedicated media, marketing and HR portal, he added. “We will ensure we have international reach through partnering with global distribution experts, Travel click, but have determined the scope of the new brand website through intensive research that ultimately benefits both the client and the hotels.”
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