Consumer Technology Retail Firms in the UAE Increasingly Choose Flexible Staffing Solutions to Meet Seasonal Demand Dubai, UAE - 28 September, 2014: TASC Outsourcing - a regional leader in talent and people management solutions, ranked by LinkedIn as one of the ten most influential brands in the UAE - today announced a 300% surge in its business share at the Gitex Shopper exhibition, compared to the same period last year. The announcement comes as the UAE consumer technology industry sees phenomenal growth, with consumer IT spending set to cross the US$2billion mark in 2014, according to IDC. One of the most anticipated technology events in the region, Gitex Shopper, which runs from 27 September to 4 October this year, brings together more than 100 leading consumer IT and electronics brands, as well as power retailers in the industry, and boasts a wide-ranging showcase of over 35,000 consumer technology products. With the organisers of the event forecasting increased footfall this year, in excess of 210,000 visitors, consumer technology firms are increasingly choosing to outsource trained retail staff support, which is in high demand over the eight-day event. Mahesh Shahdadpuri, Executive Director at TASC Outsourcing, says: “TASC has been providing flexible staffing solutions to the technology industry for several years now. It is not unusual to see a spike in technology retail activity during the Gitex season, however, this year there has been an extraordinary jump in the volume of contract staffing requirements for the event. Some of our clients have increased their staffing requirement by 400 %.”. “The staffing profiles for Gitex, which range from promoters to category specialists, require training and experience to be able to represent the brands efficiently. TASC specialises in meeting such demands, and ensuring that the contracted staff is well-equipped with product knowledge and the right customer-facing qualities,” he adds. Clients have reported an almost 20-25% increase in sales at Gitex this year, as they are better able to focus on strategic competitive challenges rather than HR ones. Other benefits of contract staffing or outsourcing employees at Gitex include a reduced total cost of ownership, quicker time to hire and deploy, and improved productivity through efficient division of work between permanent and contract employees. With its wide network of professionals, qualified in over 75 job functions, from junior level positions to niche management roles, in industries such as retail, IT, Oil and Gas, and Finance, TASC is one of the foremost contract staffing solution providers in the UAE. With UAE economy expected to continue robust growth, TASC believes there will be an increase in demand for contract staffing across sectors, particularly led by the technology and retail industries. “We are working with close to 10 clients at Gitex this year, and have up to 500 staff on-ground during the event. This is just a fraction of the contract staffing potential in the market. With businesses looking to increase the bottom line, we expect to see a greater shift towards demand-based staffing and contracted employment solutions,” concludes Mahesh.
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