The new ALCATEL ONETOUCH IDOL ALPHA, a blend of trend and technology.

Attracting the eye from the first glance, ALCATEL ONETOUCH’s latest smart phone, the ALCATEL ONETOUCH IDOL ALPHA is a striking blend of sleek design and cutting-edge technology. The IDOL ALPHA takes creativity to a new level with translucent edges, which illuminate in various modes such as charging, video, notifications, and more to give a smarter experience.

Describing the idea behind the IDOL ALPHA, Head of Middle East at TCT Mobile International, Mr. Zied Merichko said, “With the IDOL ALPHA, our main aim was to offer an alternative to the usual, characteristic appearance of a smartphone. This is clearly visible in the metal finish, translucent edges and slim body of the IDOL ALPHA that has been created especially to appeal to design enthusiasts but never once compromises on features. Dedicated to the true connoisseurs of beauty, the IDOL ALPHA invites you to stand out and dare to be different!”

Sleek and innovative, the floating edge-to-edge display of the IDOL ALPHA is ideal for both executives and trendsetters with the packaging relaying sophistication that no one could expect. For more and more users, the smartphone is a fashionable object and this is why ALCATEL ONETOUCH designed the IDOL ALPHA with such pure and distinctive lines. Out of its black velvet bed, the phone feels soft to the touch thanks to its sleek aluminum frame, rounded edges and seamless mirror-like screen and has no buttons to mar its surface. Just a black crystal touch panel that vibrates at your command when changing functions. Beautiful and yet tough, it features Dragon trail Glass, which protects it from scratches and shocks.

The exceptional design is further complemented by a great performance of Quad Core 1.2 GHz. Finely set in an aluminum metal frame with a 7.5 mm thin body and a distinctive finish, the 4.7” edge-to-edge HD IPS screen delivers the extraordinary floating lens idea that indubitably makes it one of a kind. The fully integrated camera offers 13 megapixels for super sharp images. Boasting of unique features for its unique consumers, the phone lights up to notify you of calls and messages with elegance and discretion while a simple gesture, turning the phone over on its Soft Gold or Slate frame, is enough to reject a call.

For nearly 20 years now, ALCATEL is one of the foremost brands that has brought consistent novelty mixed with stellar quality in mobile telephony. Reaching the widest audience, the brand’s ONETOUCH smartphone product line is leveraging on that expertise by bringing unique products at accessible prices.

Utterly different from its predecessors in both appearance and features, the IDOL ALPHA is in true terms the evolution of ALCATEL ONETOUCH’s IDOL family as it takes creativity up a notch by crafting a design that goes into an inimitable direction!