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“Retailers Keen to Sell Korean-Made, Best-in-Class, Ultra Heat Resistant Automotive Battery,” Says Badami Dubai, United Arab Emirates: Today saw the first round of lucky winners chosen in A-MAP’s innovative “Beat the Heat” campaign designed to reward UAE retailers, and consumers of ultra heat resistant SOLITE car batteries. Under the watchful eye of the Department of Economic Development, 111 winners were selected to receive a myriad of TVs and other electronic devices, to include 100 Samsung Galaxy Tablets. “The SOLITE ‘Beat the Heat’ campaign has set a new trend in the UAE’s automotive batteries category, thanks in large part to the incredible reliability of the product and the outstanding levels of customer service provided by our retail partners,” said Asad Badami, Managing Director of Dubai-based A-MAP. A leader in global automotive aftermarket Industry, A-MAP is urging car drivers in the UAE to “Beat the Heat” with the new campaign for its SOLITE brand that is made specifically for this region and is the OEM car battery used in Hyundai and Kia cars. SOLITE’s Korean-made automotive battery is already best-in-class amongst UAE motorists, known for its quality, after-sales service and warranty management system, and has enjoyed a strong annual growth rate of more than 70% since its establishment. SOLITE batteries are the brand of choice for the unique on-the-spot roadside car battery replacement service, Dial-A-Battery, and is the OEM battery for Kia vehicles worldwide. A-MAP will host a second and final “Beat the Heat” draw on 10 November, following the end of the campaign on 31 October.
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