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Dubai, United Arab Emirates; July 28, 2014 – Panasonic Marketing Middle East & Africa (PMMAF), will highlight its range of wiring devices and its air moving Solutions at the 2nd Institute of Integrated Electrical Engineers (IIEE) of the Philippines Middle East Regional Convention. The event, which will have around 300 qualified electrical engineers participating, will take place at Jumeirah Creek Hotel in Dubai from August 1-2, 2014. Panasonic is the Gold sponsor of the convention. The event will focus on technological and scientific innovations for sustainability and aims to promote competency and encourage electrical practitioners to thrive towards global excellence. According to Mr Tatsuya Kumazawa, Director Eco Solutions Division, Panasonic Marketing Middle East & Africa (PMMAF) said, “As a leading provider of wiring devices and electrical appliances, we work very closely with electrical engineers in the region. The IIEE has made noteworthy contributions to the enhancement of the electrical engineering profession in the region and we are proud to support the convention and showcase our range of wiring devices and eco-friendly air moving range of appliances. We follow a sustainable approach that identifies environmental impact during the planning and designing of each product.” Panasonic will display its air moving solutions including ventilators, air purifiers and ceiling fans, at the event, along with its wiring devices. Panasonic’s wiring devices are distributed by M/S.Advance Establishment for Lighting & Electricals (AELE) in UAE. Founded in 1998, M/S.Advance countrywide distribution network offers a complete range of Panasonic wiring devices including switches & receptacles. Product quality is an essential part of Panasonic’s management philosophy embodied in the company’s code of conduct and overseen by chief quality officers who are responsible for the quality assurance system.
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