du receives Best Tech Social Media Award from Tbreak

Dubai, UAE, 3  February 2014:As the first telecom operator in the UAE to have a social media presence, du is pleased to announce its win of the Best Tech Social Media Award at the annual Tbreak Awards – the most prestigious technology and gaming awards in the Middle East.

The award was accepted on behalf of du by Arun Kumar, Digital Communication Team representative, du.

“We want to be as close to our customers as possible to bring them even more convenience, and our social media channels are a vital component of amplifying our customer experience,” said Hala Badri, Executive Vice President, Brand and Communications, du. Receiving this award from such a prestigious source is a recognition of the efforts that have gone into building our social media presence into a strong touch point, that goes beyond mere commercial value to bring a human touch to the services we offer.”

“du is a worthy winner of the Best Tech Social Media Award, for its comprehensive social media strategy that has evolved the digital space into an exemplary customer-facing point,” said Abbas Jaffar Ali, Founder, Tbreak “Keeping everyone informed about their latest offers and promotions, du is on top of the social media scene by engaging its users, fixing problems and providing a useful customer service interface online.”
 
du's extensive social media presence covers several popular channels, including Facebook (www.facebook.com/du), Twitter (@dutweets), Instagram (dutweets), LinkedIn (www.linkedin.com/company/du) and YouTube (www.youtube.com/theduchannel). Queries posed to du through its social media channels have a response rate of 95%, with posters receiving answers in under 10 minutes.

The annual Tbreak Awards ceremony was held recently at Raffles Dubai. Judging the entries as a panel comprising Abbas Jaffar Ali, Founder, Tbreak; Nicholas Rego, Group Editor, Tbreak and IGN; Mufaddal Fakhruddin, English Editor, Tbreak and IGN; Serge Farah, Arabic Editor, IGN; Amin Abbas, Arabic Editor, IGN, and Mohannad Alchalabi, Components Editor, Tbreak.