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India forms part of top priority markets for Yas Island which reinforced its interest in the country during the three day event 02 February 2014, UAE – Yas Island, the GCC's favorite tourist destination, has participated at SATTE, South Asia's leading travel and tourism event in Delhi over the past three days. The event gave Yas Island access to more than 7500 qualified buyers and serious trade visitors where plans of going digital in India were also discussed. Representing Yas Island at SATTE, Mr. Karim El Guanaini, Vice President of Yas Island Destination Management, said: “We are currently working on our first Yas Island digital store for India, a similar concept to what we have on Expedia. This initiative is a reflection of our dedication to the Indian and South Asian markets. We value the existing and potential business from these markets and will continue to enhance the overall experience for both business and leisure travelers.”
In collaboration with the Abu Dhabi Tourism Authority (TCA), Yas Island reached out to South Asia's tour operators and travel agents. Its aim was to create awareness about its offerings and prospective opportunities at the biggest networking forum for the travel and tourism industry in South Asia. “Yas Island has definitely become an attractive destination for the Indian market due to its proximity, ease of access from both airports in Abu Dhabi and Dubai, wide range of flexible services and exciting attractions. This has aided South Asia to become one of our top five producers to Yas Island in both leisure and business volume,” concluded Al Guanaini. Following its successes at SATTE, Yas Island will roll out an interactive roadshow in India later this year. It will see major trade engagement to demonstrate to customers what Yas Island has to offer.
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