‘Q by Aston Martin' makes its Middle East debut

AT THE 2013 DUBAI INTERNATIONAL MOTOR SHOW

Dubai, November 6, 2013 - Every Aston Martin is created with immense attention to detail, but what makes it truly complete is individuality. ‘Q by Aston Martin', the British luxury performance car marque's customisation and detailing division, caters to exactly this requirement.

Making its debut in the region, the ‘Q' service offers an extensive selection of exterior and interior variations as well as seemingly limitless personalisation options.

Aston Martin has always represented engaging, evocative design, meticulous craftsmanship, innovation and tremendous attention to detail. However, this is only the beginning.  Personal expression – be it an exclusive exterior paint colour  a specific shade of leather, or even a personalised embossed imprint – is what adds even more exclusivity and individuality to the cars and Q by Aston Martin can cater  to these precise requirements with typical Aston Martin precision. 

The ‘Q' palette consists of a variety of customisation and detailing options, spread across three categories – Exterior, Interior and Thread. Each offers a wide selection of choices, under five different themes. The Spring-Summer collection is a vibrant palette of colours while the Autumn-Winter line offers rich hues and tones that emanate the warmth and depth of autumn and winter. The Pure selection offers shades of paint (leather and thread aside) that range from a regal Cherry Rouge to the exquisite Satin Noir. Representing the original Aston Martin heritage is the Heritage selection, which is inspired by iconic Aston Martin visual palettes from the glorious past. The collection is completed with the Pacific Coast Highway selection, inspired by the striking coastline that runs across the length of the all-American highway. For customers who seek colours beyond even these extensive palettes, Q by Aston Martin can also create a hue to individual requirements.

Translating customisation into personalised detailing is the array of bespoke features that can be incorporated into any Aston Martin, whether fresh off the line or from the era of classics. The team of experts at Q will guide owners through the design, crafting and hand-finishing of any detailing feature, simplifying the customisation process to ensure the finest results. Be it brogue detailing on the seat leather, alternative interior finishing, a patterned weave or photographic leather, the dedicated team at Q by Aston Martin has the skill and expertise to translate almost any requirement into reality. Q by Aston Martin also specialises in creating bespoke luggage which can be colour-matched to a specific detail on the car's interior. 

Discussing the regional launch of Q by Aston Martin, Neil Slade, General Manager, Aston Martin Middle East and North Africa said: “Aston Martins over the years have evolved into distinguished signatures of individual preferences. From the exterior hues to the thread colour, Aston Martin owners have as much of an eye for detail as the makers of the cars themselves. Q by Aston Martin delivers the finest of precisely these distinct requirements, while adhering to typical Aston Martin quality and design values. Q by Aston Martin is beyond just a selection of options; it's a personalised evolution of the most beautiful automobiles of this era.”

David McDowell, General Manager UAE, Aston Martin Dubai said: “Every Aston Martin is made with awe-inspiring attention to detail but the opportunity to escalate the level of fine luxury is ultimately in the hands of the customers. The experts at Q by Aston Martin are skilled in the craft of realising individual tastes into automobile detailing and with a wide selection of colours and interior options, apart from several other bespoke creations, Q by Aston Martin is certain to add to the pleasure of the Aston Martin ownership experience.”

Q by Aston Martin has meticulously customised and detailed each of the Aston Martin models on display at the 2013 Dubai International Motor Show and the Q selection can be experienced at any Aston Martin dealer in the UAE. Following the launch of Q, Aston Martin is also announcing the commencement of its new Restoration Service for the region, which will cater for extensive restoration facilities for Aston Martins from all eras.