British sports car maker will announce the incredible 10+10 service and warranty package, the launch of the Restoration service and a host of other exciting products Dubai, October 26, 2013 - Having commenced its centenary celebrations in 2013, British sports car maker Aston Martin will celebrate a century of automotive achievement at the Dubai International Motor Show to be held from the 5th to the 9th of November, 2013 at the Dubai World Trade Centre. Aston Martin will, for the first time in the Middle East region, unveil the CC100 Speedster Concept, recently launched Vanquish Volante, and the extreme V12 Vantage S. The company will also introduce a selection of its finest products and services – such as the new 10+10 offers on its Vanquish range, the Restoration service, and the Q Selections by Aston Martin – to further pursue its excellence and success in the region. Aston Martin will be present at the Dubai International Motor Show 2013 in Sheikh Saeed Hall on Stand SS110. 10 years warranty, 10 years service offer: Exclusive to the Vanquish range is the 10+10 offer, an extensive service and warranty package offered to customers at no cost. The 10+10 package includes a free of charge 10 year warranty and 10 years of free service. The offer is limited to the Vanquish since it is the car that flagged off Aston Martin's centenary celebration in early 2013. Available only at showrooms located in Dubai and Kuwait, the 10+10 offer is valid specifically for the month of November 2013. New, exciting products unveiled for the first time in the Middle East: Leading the celebrations in terms of new exciting product is the new Vanquish Volante, the roadster iteration of what is regarded as the ultimate grand tourer. The Vanquish marked the beginning of Aston Martin's centenary celebrations and in roadster guise it is a cause for celebration by itself. For the purely performance-inclined, there is the Aston Martin V12 Vantage S, which is an unprecedented engineering achievement. Light, aggressive and extremely beautiful, the V12 Vantage S is the quickest, fastest Aston Martin ever, with the exception of the One-77. One of the highlights of not just the Aston Martin presentation but the entire show, however, is the unveiling of the CC100 Speedster Concept, which is a stunning celebration of Aston Martin's 100 years of sporting heritage and design capabilities. At the onset of Aston Martin's unveilings at the 2013 Dubai Motor Show, Dr. Ulrich Bez, CEO, Aston Martin, said, “In a year when Aston Martin completes 100 years of creating the most beautiful automobiles, we have given to car lovers some of the most desirable and technologically superior cars ever to be produced. Aston Martin, as a brand, has always represented the highest levels of attention to detail and quality, and with the launch of not just a stunning palette of cars but also extremely personalised services, we have taken our commitment to excellence several notches higher. From unveiling the 10+10 programme to presenting the beautiful CC100 Speedster Concept, Aston Martin has proven its commitment to the Middle East region and we will continue to do so over the coming years”.
Having made a strong comeback to the Middle East region, Aston Martin is entirely focussed on creating only the most performance- and luxury-oriented automobiles in the year that marks its centenary. Proof of this is the Vanquish Volante, which is powered by the AM11 V12 engine that produces 573PS and propels the incredibly desirable roadster from 0 to 100 kph in just 4.1 seconds, making it the quickest Volante ever produced. That's wind in the hair and then some. These stunners will take centre-stage alongside an equally grandiose selection of Aston Martin's existing range of luxurious performance cars such as the Vanquish, the DB9 and the Rapide S. Looking forward to the show, David McDowell, General Manager UAE, Aston Martin Dubai, said “After an absence of nearly two years in the UAE, Aston Martin has returned to the market stronger than ever. It is a very important time for us to be present at a world-class event like the Dubai International Motor Show. We have had robust sales this year and with the launch of our new workshop and our showroom in Dubai, we are determined to be the region's number one luxury sports car company.” Introducing Restoration service and ‘Q' by Aston Martin Also to be introduced to the region is the new Restoration service, by the means of which enthusiast owners of Aston Martins from all eras will have access to the best of components and refurbishing techniques, most befitting of their prized machines. The Restoration facility will offer a selection of services, from detailing updates to complete restoration, and is sure to be well-received by Aston Martin owners in the region. Aston Martin's ultimate personalisation design service, Q Selections, will also be showcased at the show for customers looking to enhance their new or existing cars. Aston Martin's expert Q team will be present at the show and will translate customers' precise requirements – be it a one-off design or detailed interior personalisation – into reality and in a way that reflects their taste, lifestyle and personality. The passion doesn't just stop with the creation and introduction of new cars and services, however. Aston Martin's endeavour to treat after-sales services with as much intricacy as any of its handcrafted automobiles is receiving admiration from loyalists. The recently opened Aston Martin Dubai service center on Sheikh Zayed Road is the only One-77 approved facility in the region and is classified as a Category A unit by Aston Martin – the best for the best. Another feather in the cap is the ASSURED programme, Aston Martin's meticulous pre-owned car division, the priority of which is to attract more customers to the brand and to help them experience the value and spirit of owning an Aston Martin, subsequently initiating brand loyalty.
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