 The event was held in Mumbai as part of the 22nd Edition of the World Brand Congress, under the theme ‘Sustainable Brands' Hala Badri, Executive Vice President, Brand and Communications, du, received a Brand Leadership Award during the Global Brand Excellence Awards, held on 22 October in Mumbai as part of the 22nd Edition of the World Brand Congress, under the theme ‘Sustainable Brands'. Dubai, UAE, 23 October 2013:The award was presented to Badri in light of her visionary leadership of du's Brand and Communications division, which has flourished under her guidance. “It is an honour and a privilege to have been recognised by my peers on an international level,” said Badri. “I would like to thank the Brand Leadership Awards judging panel, as well as my colleagues within the Brand and Communications department. We have worked seamlessly as a cohesive team to create the brand that du has grown to be – an Emirati brand with a vision of a sustainable future in all that we do.” Each Award presented during the Brand Leadership Awards is intensively researched by experts, who produce a shortlist of individuals based on their extraordinary work and track record of achievements. The shortlist is then reviewed by a jury comprising senior professionals from across the globe, who chose winners based on their strategic perspective; future orientation; track record; compliance, integrity and ethics; ability to foster sustainability, and market competencies. More than 500 people attended the Awards ceremony, including international participants, invited guests, speakers, dignitaries and Awards winners. The World Brand Congress is strategically partnered by CMO Council USA and CMO Asia, and governed by an Advisory Board, comprising senior professionals from various countries who guide the strategic design and content of the Congress. This year's Congress is chaired by Rajesh Kumar, Head of Marketing (Indian Sub Continent), SAP India Pvt. Ltd.
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