Dubai PR Network, Online Press Release from Dubai and Middle East
Fashions & Accessories(Fashion)
Filter PR by

Max&co. Unveils Its New & Co.Ilaboration With Chufy - Souvenirs Of Life

Max&co. Unveils Its New & Co.Ilaboration With Chufy - Souvenirs Of Life

MAX&Co. is delighted to introduce the latest chapter in its &Co.llaboration series, joining forces with Sofia Sanchez de Betak, designer and founder of CHUFY fashion & lifestyle brand, which launched 5 years ago covering the windows of Bergdorf Goodman in NYC and Colette in Paris.

Born in Buenos Aires, today Sofia Sanchez de Betak splits her time between New York, Paris and Mallorca, where she lives with her husband and daughter.

The &Co.llaboration - Souvenirs of Life - marries Sofia Sanchez de Betak's love of both fashion and travel. 'Life souvenirs are intangible imprints left behind by significant events, relationships, and milestones that shape our lives. They encompass cherished memories, lessons learned, personal growth, and the lasting impact we make on others. These souvenirs remind us of who we are, provide wisdom and inspiration, and guide us on our life's journey.'

Drawing inspiration from the MAX&Co. and CHUFY archives and her trips to far flung flea markets around the world, the capsule brings together a spirit of adventure with functional pragmatism, where comfort is key.
The Capsule turns around parkas, boots and sandals root looks; bags – like classic baskets – have wear-everywhere appeal. Life souvenirs can take various forms. Drawing on Sofia Sanchez de Betak's packing expertise, each piece has an innate versatility, with everything designed to be easily mixed and matched, and transition seamlessly from day to night, from beach to bar, from boat to bike.

'Collecting life souvenirs involves cultivating a mindset of mindfulness and gratitude. It requires being fully present in each moment, appreciating the beauty and lessons it holds. By embracing the notion that life itself is a grand adventure, we become conscious collectors of these intangible treasures.'

The message behind the collection? It is a love letter to travel, indeed the collection's logo is a souvenir map.
Style is not about what you wear, but where it takes you.

Travelling is about the journey, not about the destination.

Posted by : Editorial Team
Viewed 23563 times
PR Category : Fashion
Posted on : Tuesday, February 13, 2024  5:49:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Landmark Group's Beat Diabetes Walk: A Milestone Event Suppo...
Next Story : Sunglass Hut 2024 Valentine's Day Trends
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Tokyo E-prix Winner Max Gunther Eager to Challenge for Formula E Title [23030-Views]
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [22046-Views]
Formula E to Use Latest Sustainable Tech to Power its Events Worldwide [21316-Views]
Bremont introduces a new generation of its Supermarine diving watch series [18823-Views]
Malabar Gold & Diamonds unveils exciting offers ahead of the long Eid Holidays [16072-Views]
Make your Vishukkani last forever Tanishq Launches Exclusive Vishu Collection [11910-Views]
Cigna Healthcare Organizes Health Checks for Hundreds of Workers. [11160-Views]
Panasonic Encourages Families to 'Share The Taste Of Togetherness' This Ramadan [10398-Views]
Pom Pom Dot Pomellato's feel-Good Jewels [10041-Views]
UAE Ministry of Finance Showcases Social Solidarity During the Holy Month of Ramadan [9295-Views]
Al Masaood Automobiles Rolls Out Nissan's Six-Month Warranty Campaign on Genuine Spare Par... [8508-Views]
Arabian Automobiles Revs Up the Market with Competitive Renault Offers [7929-Views]
Enjoy free entry and family-friendly activities this Eid at Emirates Park Zoo and Resort o... [7774-Views]
Danube Group opens new majestic mosque in Dubai Studio City [7359-Views]
HE Al Owais: Enhanced Health Sector Efficiency Boosts UAE's Leading Position in Global Hea... [7081-Views]
Win an all-inclusive 3-day trip to the Maldives and enjoy spectacular entertainment this E... [7036-Views]
Union Coop Allocates 3 Promotions for ‘Eid Al-Fitr' [6941-Views]
Abdullah bin Zayed chairs ADFD's Executive Committee meeting [6929-Views]
Arabian Center partners with Rawafed Centre & UAE Red Crescent to spread joy this Eid Al F... [6831-Views]
Embark on an Unforgettable Escape this Eid Al Fitr at Four Seasons Resort Maldives at Land... [6695-Views]
Ramadan Memories To Be Made - Gather Together With Family And Friends This Ramadan In Duba... [6650-Views]
Hysek unveils Furtif 37mm: A bold expression of originality in an ultra-contemporary desi... [6523-Views]
Biometrics Holds The Key To Smarter Digital Travel [6306-Views]
Fia Member Clubs & Sport Federations Of America Express Full Support To Fia President Moha... [6101-Views]
Mattar Al Tayer issues decisions to form committees for the Mohammed bin Rashid Al Maktoum... [6043-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories