Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashions & Accessories(Fashion)
Filter PR by
  

Max Mara Spring - Summer 2024

 
Max Mara Spring - Summer 2024

An Army of Women

‘Beat swords into ploughshares and spears into pruning hooks’ says the adage. And the Women’s Land Army did just that. In the 1940s, English women, from the country and the city, from all social classes, joined up to work the land shoulder to shoulder and nourish the nation.

The Land Army believed in cultivating its troops. Many got their first taste of learning in its ranks. And their education was not simply to train them for work. The land girls were encouraged to engage in creative pursuits. “The Land Girl” magazine published their literary offerings and in 1944 no less than Vita Sackville-West was commissioned to write a book telling the Land Army story with a whole section dedicated to its poetry. Sackville-West brings a touch of dark-edged sardonic eccentricity to the Max Mara moodboard. Images of her garden at Sissinghurst inspire chintzy prints with full blown blooms realised in sophisticated black on beige.

Demeter in dungarees; contemporary photographs and newsreels show the land girls as rosy-cheeked goddesses in the idyllic landscape. Their jodhpurs, siren suits and other workwear classics are the inspiration for Max Mara’s utility glamour, featuring pockets and pouches capacious enough for a potting trowel, tough reinforced stitching and sturdy suspenders. They are realised in characterful drills dyed in an astonishing profusion of pretty colours like the flowers on the riotous sweet peas in a midsummer cottage garden. Of course, there are sandy neutrals too, conferring a sense of understated luxury to the perfectly designed trench coats, generous military style jackets and rompers. Backless sundresses inspired by gardeners’ aprons, and triple layered chiffon gowns with gaberdine straps take the tough chic message from day to evening.

The theme may be pastoral but this is a collection dedicated to the big city girl and the modern mania for horticulture; have you noticed that every spare square foot of the urban landscape is suddenly a garden? Her bag is more likely to contain laptop and lunch box than fresh blooms from the walled garden and those high-heeled strappy sandals were made for strutting the sidewalk, not turning the earth. But today’s woman signals that she signs up for the new wave when she steps out in Max Mara’s land girl look.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 21357 times
PR Category : Fashion
Posted on : Monday, January 8, 2024  11:13:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Max Mara Resort 2025 Announcement
Next Story : Vision Industry Showcases Bold Eyewear Collection
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini Debut - Wher... [22935-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [22423-Views]
Oliver rowland wins misano e-prix opener after antonio felix da costa disqualification [20188-Views]
Victory for Pascal Wehrlein after last Lap Heartbreak for Rowland [18532-Views]
Formula E and FIA to unveil new gen3 evo race car at upcoming monaco E-prix [15420-Views]
Henry Jacques launches Collection de l'Atelier [10332-Views]
Tag Heuer Monaco Split-Seconds Chronograph: Watches & Wonders 2024 [8922-Views]
The Tortue Watch: A Perpetually Reinvented Timepiece [8799-Views]
Nikai unveils next-generation Google TVs redefining home entertainment [8430-Views]
South Indian Cinema Megastars Rana Daggubati, Rockstar DSP Akul Balaji, Vijay Raghavendra,... [8257-Views]
Mansour bin Mohammed congratulates Hamdan bin Mohammed on the Qatar-UAE Super Shield crown [8032-Views]
Goodbye to the Grrr-Eight One: Jeep® Brand Announces 2024 Wrangler Rubicon 392 Final Editi... [6560-Views]
Sivakov takes final stage of Giro D'Abruzzo [6421-Views]
Kia wins prestigious 2024 Car Design Award for Brand Design Language with ‘Opposites Unit... [6138-Views]
Abt Joins Forces With Lola And Yamaha For Formula E's Ground-Breaking Gen3 Evo Era [5707-Views]
Swiss International School Dubai students get seven-star work experience at Burj Al Arab [5654-Views]
World Future Energy Summit Opens with Collective Call for Collaboration on ‘Pathway to 1.5... [5572-Views]
Hitachi Energy unveils cutting-edge solutions at Middle East Energy 2024 [5531-Views]
Zone in with oakley® latch panel: Take Control Of The Chaos With New Lifestyle Sunglasses [5531-Views]
Parmigiani Fleurier – New TORIC Collection [5445-Views]
Turkish Airlines closes 2023, carrying 83.4 million passengers with a 23.5% increase in do... [5314-Views]
AUS secures top spots in academic and employer reputation in UAE, announces QS World Unive... [5277-Views]
Heritance Aarah Maldives: Your Summer Culinary Getaway [5207-Views]
Eternal Elegance: Casadei Unveils The Enchanting 2024 Bridal Collection [5166-Views]
Jan Christen takes first professional victory at Abruzzo [5162-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories