EMPIRE STATE POPSICLE What could be more refreshing than a popsicle to kick off the new spring 2017 season! This tasty new ice pop has us watering at the mouth, especially in Jeremy Scott’s red, white and blue Empire State Building version for Longchamp. Don’t hold back! The “Empire State Popsicle” will be available from November 1st at Colette in Paris, and in all Longchamp points of sale from early December 2016. French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day. Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 300 exclusive boutiques worldwide.
October 2016 Locations: Dubai (Dubai Mall, Mall of the Emirates, Galeries Lafayette), Abu Dhabi (Galleria Mall), KSA (Panorama Mall, Riyadh), Kuwait (Avenues Mall), Egypt (City Stars Mall)
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