Celebrating Nadal’s ambassadorship for ‘Tommy Hilfiger’ tailored, underwear and fragrance, the pop-up tennis tournament with a Tommy twist took place in Paris on May 18. WHAT:
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], continued to celebrate its global brand ambassadorship with iconic tennis star Rafael Nadal at a pop-up tennis tournament in Paris, followed by a VIP cocktail party. Bringing a signature Tommy Hilfiger twist to the event, Nadal joined in a game of “Football Tennis,” a unique fusion of the two sports. The event was held in the courtyard of the brand’s French headquarters on Rue du Faubourg Saint Honoré, where a spectacular set-up was specially installed for the occasion. Swapping his tennis racquet for an oversized tennis-football, the 14-time Grand Slam winner faced off against acclaimed Dutch footballer Gregory van der Wiel, who currently plays for French club Paris Saint-Germain, and Spanish model Andrés Velencoso. Presenter and actress Justine Fraioli led the tournament from the umpire’s seat and former Paris-Saint Germain goalkeeper, Jérôme Alonzo, officiated the match. “Our partnership with Rafael brings one of the greatest athletes of this generation into our Tommy family,” said Tommy Hilfiger. “Rafael really exemplifies our brand spirit: fun, cool, and never too serious. We’re excited to bring our ‘tennis with a twist’ event to Paris, and share the playful concept with our fans in the city.” Highlighting the Spring 2016 Tommy Hilfiger Tailored collection, all three players were dressed in suits from the THFLEX Rafael Nadal Edition capsule collection, which fuses sartorial tailoring and performance fabrics made for modern movement. Van der Wiel wore a navy blue double-breasted suit; Velencoso wore a gray single-breasted suit; and Nadal wore a light grey single-breasted suit. The limited-edition THFLEX Rafael Nadal Edition capsule collection is currently available at Tommy Hilfiger stores worldwide, on tommy.com, and at select locations across France. This was the fourth pop-up tennis tournament hosted by Tommy Hilfiger: the initial match took place in Bryant Park, New York in August 2015 to launch the global brand ambassadorship with Rafael Nadal for Tommy Hilfiger Tailored, underwear and fragrance. The following two events took place in Stuttgart in November, and Madrid in December, 2015. WHO:
Rafael Nadal was joined by football players Gregory van der Wiel and Jérôme Alonzo; model Andrès Velencoso; presenter and actress Justine Fraioli; model Marie-Ange Casta; ballet dancer Jérémie Belingard; and journalist and model, Ophélie Meunier, all of whom were dressed in Tommy Hilfiger. WHEN:
Wednesday, May 18, 2016
7:30 p.m. – 9:00 p.m. WHERE:
PVH France Headquarters
137 Rue du Faubourg Saint Honoré
Paris 8ème, France SOCIAL:
German blogger Sami Slimani took over the Tommy Hilfiger Snapchat channel to document the event. Friends of the brand joined the conversation on social media using #TOMMYXNADAL and the Twitter/Instagram handles @TommyHilfiger and @RafaelNadal.
| 
RSS Feed 
