Dubai, UAE, April 20, 2016: The Clarks V&A collection is launching in the UAE and will be available exclusively at Dubai Mall and Mall of Emirates stores from 24 April, 2016. Clarks and the Victoria and Albert Museum look back to the 60s in the second season of their collaboration. British shoe brand, Clarks, is delighted to introduce the second part of its collaboration with the V&A, the world’s leading museum of art and design. From the 50s and 80s inspiration of the debut offering, the focus for Spring/Summer 2016 switches to the 60s, when London was swinging, footwear was undergoing a revolution and Clarks shoes were the height of style. The two British brands have come together once again to create a new twist on the past. Designers went back into the vast archives at both Clarks and the V&A to uncover authentic sixties pieces to create a modern collection for the new season. The standout details include revived wincklepickers inspired by styles that Hardy Amies created for Clarks back in the 60s, and an overblown floral wallpaper pattern discovered amongst the V&A’s extensive collections; the perfect way to represent the decade’s fun and free spirit. Men’s The Clarks V&A men’s collection has taken inspiration from Hardy Amies’ collections of the 60s. As a designer who helped define the decade’s British style for men with his ground-breaking 1961 catwalk show, Amies filtered his visionary aesthetic into Clarks shoes in the early 60s. Working with the V&A, Clarks have updated the styles for now. The Swixty Top (AED 795) is a low cut Chelsea boot with double elastic gussets - a beautifully crafted formal take on an icon.
Swixty Step (AED695) and Swixty Limit (AED695) feature that unmistakably 60s winklepicker silhouette. Swixty Step offers an ultra-sleek look with its slip-on design while Swixty Limit is an elegantly crafted lace-up; both are the perfect accompaniment to sharp tailoring. Neil Beeson of Clarks says: ‘We are delighted to be continuing our collaboration with the V&A. It’s especially exciting that we have been able to delve back into both the Clarks and V&A archives and recreate iconic designs from the 60s which was a celebrated decade in British Fashion and such a stylish and significant era in the history of Clarks too. We hope customers around the world will love discovering our SS16 collection.” Women’s The Clarks V&A women’s collection for Spring/Summer 2016 comprises of four key styles with two heights based around the distinctly 60s block heel. The Swixties Faye (AED545) is a hero Mary-Jane style with a softly pointed toe, emblazoned with the bold V&A archive print. The 60s patterned print taken from the V&A archives is an expansive print in terms of variation in detail. The SS16 collaboration makes the most of this by applying different sections of the print onto each pair of shoes so that each has an individual feel. A glossy patent finish and Cushion Plus technology lend the perfect combination of period detail and modern comfort. The Swixties Pop and Swixties Sling (AED545) recall the slingback styles which were a signature for Clarks in the 60s. Bold patent monochrome paired with decorative fringe and crystal embellishment make for an authentic statement in the Swixties Sling, while the V&A print contrasts with patent black panels and a low heel on Swixties Pop (AED545).
The women’s collection gets a nod to the suave, masculine trends of the 60s with the slipper style loafer, Swixties Ball (AED 545) in patent white leather - the sculpted, low heel adds a stylish twist.
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