Microsoft Launches New Windows 10 Devices in the UAE

• Microsoft Launches New Windows 10 Devices in the UAE
• Lumia 950 and 950 XL devices increase productivity and light up with Windows 10.
• Surface Pro 4: The tablet that can replace your laptop gets thinner, lighter and faster.

15th December 2015 - Dubai, United Arab Emirates: Microsoft Gulf, today unveiled the Surface Pro 4, Lumia 950 and 950 XL devices taking advantage of powerful and versatile hardware to unlock new Windows 10 experiences. Designed to offer users the best of Windows 10 combined with powerful and performance driven technology, the new devices include innovative features including fast and secure login with Windows Hello1; improved touch and pen experiences on Surface; and Continuum for phones, which enables the new Lumia 950 and 950 XL phones to work like PCs.

“With our bold ambition of creating more personal computing and empowering individuals to do more, we are taking innovation to the next level and building upon the unique experiences of Windows 10 for our users” said Mohammed Arif, Windows Business Group Lead.  Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of a tablet giving users the ability to achieve greater mobility and productivity.

“We designed Lumia 950 and Lumia 950 XL for people who want the most productive smartphones running the most productive operating system. People like mobile professionals who want a premium phone that can work like a PC; now have the perfect partner for their Windows 10 devices in Lumia 950 and Lumia 950 XL. With full Windows 10 and features like Continuum for phone, it’s easy to do more than ever from your phone whether you’re in the office, at home or on the road.” He added.

Surface Pro 4 - The tablet that can replace your laptop just got thinner, lighter, faster

• Microsoft also introduced Surface Pro 4, the thinnest, lightest and most powerful tablet that can replace your laptop. At only 8.4 mm thin, it features a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on the go.
• Surface Pro 4 is not only 30 percent more powerful than Surface Pro 3 but also quieter, runs cooler, and is even more efficient with up to nine hours of battery life. The new Surface Pro 4 Type Cover takes Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing.
• Backwards compatible with Surface Pro 3, the new Surface Pro 4 Type Cover comes with an optional fingerprint reader, bringing the convenience and enterprise-grade security of Windows Hello to existing customers.
• The redesigned Surface Pen packs 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision ink on one end and an eraser on the other.

Lumia 950 and Lumia 950 XL: Premium and Capable Handsets

• Lumia 950 and Lumia 950 XL are the first Lumia phones to come pre-loaded with Windows 10 - delivering on our promise of one familiar and consistent experience that transitions seamlessly across Windows devices from key apps like Office built-in to access to all your stuff via OneDrive and the cloud.
• Both Lumia 950 and Lumia 950 XL feature Continuum for phones, enhanced by the optional Microsoft Display Dock accessory. This Windows 10 feature allows people to use their phone like a PC by connecting it to a monitor and transforming it for larger-screen entertainment, or adding a keyboard and mouse to work like a PC with Windows 10 apps like Microsoft Office, while simultaneously taking calls or performing other tasks[1]
• As the latest premium handsets, these phones boast superior performance. Both devices feature a QuadHD AMOLED display featuring up to 564ppi, which means photos, videos and even simple reading show up well, even in sunlight.

• And Microsoft’s PureView technology is built into both Lumia 950 and Lumia 950 XL cameras, boasting a 20MP sensor and triple LED natural flash. The camera captures the perfect image, even in the most challenging conditions, and those photos can be automatically synced across all Windows 10 devices with the Windows Photo app and shared easily with friends and family.
• To make this all possible, both phones also have the latest-generation Qualcomm® Snapdragon™ processors to get these things done faster.

Pricing & Availability

In UAE, customers can purchase Lumia devices across all stores, starting at an estimated retail price of AED 2,099 for Lumia 950, AED 2,349 for 950 XL. Accessories such as the Microsoft Display Dock can be availed at a special launch price of AED 99, and the Continuum Accessory Pack at AED 499.

Surface Pro 4 and new accessories are available for order for commercial customers only through Alpha Data and Sharaf DG as well as other Microsoft’s authorized resellers; the following prices:

Surface Pro 4 Pricing

Amount

Intel Core M 4GB RAM / 128GB storage

AED 3,395

Intel Core i5 4GB RAM / 128GB storage

AED 3,995

Intel Core i5 8GB RAM / 256GB storage

AED 5,195

Intel Core i7 8GB RAM / 256GB storage

AED 6,195

Intel Core i7 16GB RAM / 512GB storage

AED 8,395

Now running on 110 million devices in 192 countries around the world, Windows 10 is off to the fastest start in history. Seeing upgrades at three times the rate of Windows 7 in the same time period, Microsoft has a goal to see Windows 10 on one billion devices within two to three years of Windows 10’s availability - the first platform version, in any ecosystem, that can achieve that goal.

About Microsoft Gulf

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. . Microsoft Gulf opened its Dubai-based headquarters in 1991. Microsoft Gulf today oversees Microsoft activities in Bahrain, Kuwait, Oman, Qatar, the UAE and Yemen. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is www.microsoft.com/middle east.