Integrated New Business Strategy Highlights Connectivity as Growth Driver for Regional Customers Dubai/UAE, November 5, 2015 - Schneider Electric, a global leader in energy management and automation, recently hosted its annual resellers awards event to commend the efforts of top channel partners and their contributions to the company’s solid growth across the competitive UAE market.The company leveraged this opportunity to highlight its focus for 2016 to business partners and the reseller community, including its new global business strategy titled ‘Life is On’. Aiming to strengthen the company’s relationship with business partners, the annual awards event served as a platform to identify new opportunities and areas of developments through reseller feedback and networking. The event promoted productive dialogue on evolving market trends, best practices to push sales targets, and highlighted roadblocks faced over the course of the year with a view to mitigating them. The reseller awards ceremony recognised several top partners for their commendable and consistent achievements. Addressing the company’s trusted reseller network, Ziad Youssef, Vice President of IT Business - UAE and Gulf Countries for Schneider Electric, said: “The new global brand strategy, Life Is On, will transform how people and organisations consume energy, better automate industrial processes, and increase the quality of business decisions, even while improving their lives. “The change in our world is more profound than ever, driven by a renewed scale and speed of urbanisation, digitisation, and industrialisation. New technologies that are enabling distributed and connected energy for the first time, challenge us to redefine the way we live our lives. We believe that access to energy is a basic human right. We want everyone on our planet to have access to safe, reliable, efficient and sustainable energy. “At Schneider Electric, we are delighted of our proactive role in inventing technologies that will transform the places where we live, work, and play. As the global leader in energy management and automation, we create connected technologies that will reshape industries, transform cities and enrich lives.” Youssef added: “As the company takes a new direction towards connectivity and integration, we thank our distributors and partners for their immeasurable value-addition to our success. Moving forward, we are keen to equip them with tools to enhance their performance, while driving the company’s growth in this region. There is tremendous uptake for cutting-edge IT products and services across the UAE’s business landscape, and with the reliable support of our business partners, we are confident of meeting these demands effectively.”
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