Middle East Cleaning Technology Week set to address the AED 80 Billion Industry

• Middle East Cleaning Technology Week to play host to key industry stake holders from all over the globe
• Expo to address the facilities management, commercial laundry and car wash verticals, amongst others
• ‘Unsung City Cleaning Heroes’ awards to be given out at the exhibition inauguration on 2nd November, in honour of the dedicated services provided by the Dubai and Sharjah Outdoor Cleaning Staff

Dubai, United Arab Emirates, November 1, 2015: The Middle East Cleaning Technology Week is set to return from November 2 to 4, 2015 against the backdrop that GCC is witnessing an unprecedented growth in the cleaning and hygiene industry. The AED 80 billion industry is estimated to touch AED 300 billion by the year 2020. The exhibition will be held in the Dubai International Convention Centre. The region’s first global forum uniting the cleaning and hygiene industry, will host 3 major events concurrently — Clean Middle East Pulire Expo 2015, Gulf Car Wash-Car Care Expo and Gulf Laundrex-Linen Care Expo.

The need for expansion of the cleaning and hygiene industry could never be stronger. GCC countries are placing strong emphasis on the cleaning and hygiene industry, increasing potential opportunities for cleaning and hygiene companies to grow. As per the Environmental Performance Index 2014 the UAE is the 25th cleanest country in the world, followed by Kingdom of Saudi Arabia at #35 and Kuwait at #42. 

This goes to show there are thriving opportunities for leading companies to set up practices in the GCC region; governments are placing strict regulations to maintain the cities cleanliness. 

The growth of this vertical also resonates with the UAE’s strong desire to maintain international standards of cleanliness and sterility. Dubai Municipality and Bee’ah have extended support to MECTW’s ‘Unsung City Cleaning Heroes’. Six cleaners from Dubai and Sharjah will be awarded for their dedication to maintaining the cities’ cleanliness. 

“There have been advances in every vertical of the cleaning and hygiene industry, especially with the importance of implementing sustainable cleaning technologies in the region. UAE is leading the GCC region, with being the cleanest country in the region. MECTW has been conceptualised to bring together under one roof, the developing cleaning industry. The Expo aims to raise awareness about eco-efficient cleaning technologies, practices and services amongst professional and potential buyers in the region,” said Jayaraman Nair - Chairman, VIS. 

The International Cleaning & Hygiene Conference (ICHC) organized at the MECTW premises will provide as a platform for industry thought leaders to discuss pressing issues. ICHC will host several panel discussions and key-note addresses from revered speakers from all over the globe. 

A footfall of over 8000 attendees is expected over the 3 day event, and visitors to the exhibition can also attend the dedicated tradeshow press conferences. A large number of attendees have pre-registered for the event. Whereas the conferences will stage several high profile speakers from all over the world, representing reputed brand names such as Sealed Air Diversey Care, Linencraft, Frost and Sullivan, and the likes.