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DUBAI, United Arab Emirates - 17 October 2015 — Supporting Middle East digital transformation, the SAP and Intel Run Simple Truck made its regional debut today at GITEX Technology Week 2015. In the emerging Digital Economy, business complexity is one of the most vexing challenges for the Middle East with organizations losing 10 percent of their annual profits due to complexity, according to the Global Simplicity Index. Helping organizations to solve business complexity and “run simple”, the SAP Run Simple Truck will showcase more than 40 demos. These solutions cover the latest innovative business solutions to support the digital transformation across industries, including Smart Cities and Internet of Things initiatives, and show how technology can redefine sports and boardrooms. All of the SAP solutions will run on the real-time SAP HANA cloud platform, and the SAP S/4HANA next generation business suite, powered by the Intel Xeon processor E7 family. Under the theme of “Run Simple,” SAP will exhibit in Hall 6, MAC 6-15 at the Dubai World Trade Centre.
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