Dubai, October 10, 2015: When many people hear the name Caran d’Ache they immediately think of the 849. The 849, with its famous hexagonal body and its ultra-thin case, has been one of the company’s cult pens since 1969, constantly creating surprises with its growing range of colours. A regular user of Caran d’Ache’s ‘849’ pen, to celebrate the brand’s 100th anniversary Paul Smith has teamed with the Swiss manufacturer to create ten new, exclusive colours. Britain’s leading designer, Paul Smith has long been famous for his use of colour and these limited edition Caran d’Ache pens celebrate his well-tuned eye. The ten pens present confident and sophisticated shades, with several of the chosen colours nodding to hues seen on the catwalk of recent Paul Smith collections. To pay tribute to the 100 year heritage of Caran d’Ache, Paul Smith has also personally selected 100 colours. Presented together in an exclusive box,
these 849s form a stripe pattern. As a regular user of the 849 who admires its colours, quality and design, he shares two important values with Caran d’Ache: traditional quality in manufacturing
and a firmly modern taste in shapes and colours. The new Paul Smith 849, with his signature on one side, is a beautiful object. Describing the partnership, Paul explains “I’ve used a Caran d’Ache pen for many years and to celebrate the 100th anniversary I have selected ten totally unique colours. I hope you like them.” Paul Smith Paul Smith is Britain’s foremost designer. He is renowned for his creative spirit, which combines tradition and modernity. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces. Paul Smith is a tastemaker - a leader of British and international design trends. With an enthusiasm for eclectic cultural references and idiosyncratic combinations of pattern and colour, applied with understatement, Paul Smith expresses a
truly contemporary aesthetic. Information relating to the Paul Smith and Caran d’Ache pen is under embargo until 8th October 2015.
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