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Real-Time Insights Contribute to the Event’s Enhanced Exhibitor and Visitor Experiences and Long-Term Strategies Dubai, United Arab Emirates: Techmart Solutions ME (formerly WebSight Computer Systems) has again been selected as the Official Analytics Partner for GITEX Technology Week 2015 to oversee data collection both onsite and online as well as provide strategic analysis with the aim of enhancing exhibitor and visitor experiences. “We are pleased to work again with Techmart Solutions who will support our ongoing research efforts at Gitex Technology Week. Real-time statistical insights and advanced analytics drive our exhibition strategies as we work to continually innovate and broaden the exhibitor and visitor experience” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. Techmart representatives and Data Collection Staff will engage with exhibitors and visitors at GITEX Technology Week 2015 to collect their views and opinion. The data capture mechanism works in real-time and uses the latest available technology. “As the Official Analytics Partner at GITEX Technology Week, our Data Research team will oversee visitor statistics, traffic and experiences along with inputs from exhibitors. Our research experience with large events offers a tremendous insight and benefit for our esteemed clients. During the year we actively analyse human behaviour and perceptions and we foresee this knowledge becoming a vital asset to improve the quality of our services,” said Tomy Varghese, Chief Executive Officer, Techmart Solutions ME. Running under the theme ‘The Internet Future of Everything’, GITEX Technology Week 2015 is set to attract more than 140,000 ICT professionals, 25,000 C-level executives and over 3,700 exhibitors from 150 countries. The show will be held from 18-22 October at DWTC. For more information visit: www.gitex.com.
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