VLCC Expands its Franchisee Network Globally

Reaches out to engage with partners in Middle East & Africa

Dubai, July 14, 2015: Leading multinational wellness brand VLCC announced today that it is actively seeking Master Franchisees for area/country development of VLCC (beauty and slimming) wellness centres in the Middle East with focus on GCC and Africa.

Currently, the company has 20 wellness centres in the GCC region and one in Kenya. Globally, it is present in over 300 locations in 143 cities with direct company managed operations in 14 countries, through a combination of company-owned and franchised wellness centres, spas and vocational education institutes as well as personal care products manufacturing and distribution. It employs over 4,000 people from 39 nationalities.

Set up in 1989 by Mrs. Vandana Luthra, the VLCC Group is globally recognized for its scientific and cutting-edge solutions in the beauty and fitness space, and its commitment to its consumers. It was the first company in the region to offer a DNA-based weight management programme tailor made to an individual’s requirements.

VLCC has advocated, from the beginning, the cause of the wellness industry at large in India so that it (the industry) is at par with advanced markets overseas in terms of service delivery standards and best practices. It has also played a pivotal role in setting and implementing standards in the countries it operates in.

The weight management and beauty solutions at VLCC are carefully implemented by a team of doctors, physiotherapists, nutritionists and cosmetologists, using the best practices in modern medicine and FDA and CE approved appliances. VLCC is the world’s first slimming, fitness and beauty corporate to get the ISO 9001:2000 certification. We have also been awarded the ISO: 14001 certification for meeting global environment standards as also a GMP certification for manufacturing skincare, haircare and bodycare products.

Mr. Sandeep Ahuja, Managing Director and Group CEO, VLCC Healthcare Ltd. said, “We invite people and companies to be a part of our rapidly growing global footprint. Obesity rates in the GCC and Africa are staggering, owing to dietary habits and sedentary lifestyles and is posing to be a health crisis. VLCC is committed to raising awareness about this epidemic and offer solutions through our weight management solutions. There is definitely a need to control obesity.”

He added, “We would like to engage with passionate, driven and customer-oriented partners. We have a robust business model which makes us worthy contenders.” The company has witnessed a growth of 18-20 per cent CAGR in the last five years and is looking to further fuel its development plans with the right partner.

In Middle East & Africa, the group seeks franchise partners in Saudi Arabia, Turkey, Jordan, Lebanon, Egypt, Tunisia, Morocco, Uganda and Ghana. It seeks entrepreneurs with business backgrounds and small to mid-sized companies. A typical VLCC centre ranges from 4000 to 5500 sqft in size.