Puck launches CSR initiative with Awqaf with Iftar celebration at Family Village UAE, Dubai, 05 July 2015: In response to the UAE Initiative for Connection with Orphans and Minors launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai at the beginning of the holy month of Ramadan, Puck extended its Celebrating the Everyday Chef campaign to host a special Iftar marking the beginning of its partnership with Dubai’s recently opened Family Village orphanage. The initiative by Puck is in partnership with Awqaf & Minors Affairs Foundation and is aimed at improving the lives of children living in the Family Village, a unique family house that will ensure social, psychological, and economic stability for orphans in the Emirate. As part of the initiative, the popular dairy brand hosted an interactive and fun cooking session at the Family Village orphanage creating delicious food for a special Iftar which helped develop the children’s cooking abilities, a useful skill they will need in the future. The sessions were hosted by Puck with the support of some of Dubai’s most creative food bloggers including Shaikha Al Ali for @WhenShaikhaCooks and Karen from @SecretSquirrelFood. The children were taught how to create nutritious Iftar snacks made easier with the convenience of Puck products. Local celebrities such as fashion designer Tamara Al Gabbani, Emirati online media personality Taim Al Falasi and food stylist Sukaina Rajab were on hand to assist the children and ensure a fun, family-themed evening. Speaking about the Puck initiative, Wedad Salem Abdulla, Director of Family Village said: “Our goal at Family Village is to offer a healthy, safe and secure home for orphans in Dubai. As part of this goal, we will provide them with health, nutrition and loving care, and today is just one element of how we are working toward this.” She continued, “Individuals and companies such as Puck, who share our vision, are an important support in helping us provide the children with opportunities to reach their full potential as citizens of the community.” As part of the Family Village support network, a number of highly trained key staff, referred to as Mothers, are on hand 24/7 to ensure all children are raised in a loving and stable environment, as similar to a traditional home as possible. Using its delicious range of products including rich creams, tasty spreads, and mouth-watering cheeses, Puck was eager extend its Celebrating the
Everyday Chef campaign to include these Mothers and acknowledge everything that they do to create meal-time joy for the children at Family Village. Some of the Mothers at Family Village gave their thoughts on the event, saying:
“We’ve had so much fun today with the children; the cookery class really helped them understand how to create tasty snacks!” “Today was so important for the children to see how we create their meals, and seeing them get so much satisfaction from the hands-on experience with the cookery demo was amazing to see!” “After seeing the children’s eyes light up when we told them that would be preparing the food, we will definitely be doing more of this with them in the future.” Mahitab Hamid, Regional Marketing Director, Middle East & Africa from Puck said the initiative was a very positive start to the partnership: “We felt this was an important way to start our partnership with Family Village; by inspiring people who cook at home and celebrate their amazing contribution to raising their children in a healthy way. We look forward to further events such as this one and of course, getting to know the team at Family Village even better.”
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