The New SHEGLAM Lashlighter Root-Up Lash Primer Gets to the Root of the Matter

Nourishing lash primer that conditions and preps for softer, fuller, more mascara-ready lashesWears beautifully on its own or layers under any mascara for added length and volumeGentle, water-removable formula that lifts away as easily as it goes onBigger, better lashes start at the root, and SHEGLAM is giving lash prep a new character arc, ......read full article

Bridal Season Is Officialy Open with Benefit Cosmetics!

The summer bridal beauty trends everyone will be saying 'i do' to. Wedding season has officially arrived, and whether you're the bride, bridesmaid, or simply RSVP-ing with enthusiasm, one thing is certain: this year's bridal beauty is all about looking like the very best version of yourself.Gone are the days of heavy, overly sculpted ......read full article

The New SHEGLAM Crystal Intentions Collection Brings Good Energy and Even Greater Glam

A crystal-infused makeup collection designed to turn your beauty routine into a small self-manifestation ritualFeaturing glitter eyeshadows, blushlighters, roller lip oils, setting spray and mini ritual sets inspired by Rose Quartz, Amethyst, Clear Quartz, Citrine, Aquamarine and ObsidianSHEGLAM is bringing a little intention to the makeup bag ......read full article

Beauty Spring Cleaning with Benefit Cosmetics!

Beauty spring cleaning starts with Benetint!Marie Kondo changed the way we think about clutter. The Japanese organizing expert built a global movement around keeping only the things that 'spark joy,' inspiring millions to simplify their homes, wardrobes, and everyday lives.This spring, that same mindset is making its way into our beauty routines. ......read full article

Fresh Skin, Glazed Brows: Benefit Cosmetics Has Your Spring Beauty Mood Covered!

Spring beauty is all about looking fresh, effortless, and radiant, the kind of beauty that feels polished without trying too hard. This season, we're embracing skin that looks hydrated, healthy, and naturally glowing, paired with sleek, glazed brows that pull the whole look together. The best part? Benefit Cosmetics has everything you need to ......read full article

• Skincare in Disguise: Meet the SHEGLAM Hideaway Full-Coverage Concealer
• SHEGLAM Returns to the Glam Multiverse with the Rick and Morty 2.0 x SHEGLAM Collection
• The Blurred Lip, Finally Done Right with SHEGLAM's Marshmallow Puff Lip Blur Pen
• Step Into a New Era of Summer Scents with Canéza
• SHEGLAM's New All-In-One Primer & Tubing Volume Mascara Does It All, So You Don't Have To