Soft Girl Energy: The Viral Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft Girl Energy: The Viral  Makeup Trend That's Here to Stay with Benefit Cosmetics!

Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous ......read full article

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift ......read full article

SHEGLAM Introduces the Silk Slip Lip Oil Balm – Everyday Lip Care, Reinvented

SHEGLAM Introduces the Silk Slip Lip Oil Balm – Everyday Lip Care, Reinvented

January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer. Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The ......read full article

Fragrance World Reaches Historic Milestone in 150+ Countries

Fragrance World Reaches Historic Milestone in 150+ Countries

Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai. The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established ......read full article

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for ......read full article