Gucci Parfums announces first year impact of chime for change activation

P&G PRESTIGE, A KEY SUPPORTER OF CHIME FOR CHANGE, THE INNOVATIVE CAMPAIGN FOR THE EMPOWERMENT OF GIRLS AND WOMEN WORLDWIDE FOUNDED BY GUCCI, REPORTS SIGNIFICANT IMPACT IN YEAR ONE

Launched in 2013 by Gucci, CHIME FOR CHANGE campaigns to convene, unite and strengthen the voices speaking out for girls and women around the world. Founded by Gucci together with Salma Hayek Pinault and Beyoncé Knowles-Carter, the campaign aims to raise funds and awareness for Education, Health and Justice projects for girls and women around the world.

Gucci has always championed the idea of empowering women and has celebrated confidence and success as definitions of modern femininity. CHIME FOR CHANGE strives for a better world where there is more equality for women.

CHIME FOR CHANGE brings together a coalition of organizations and individuals to effect meaningful change for girls and women worldwide. In addition to P&G Prestige, the campaign has a number of strategic partners, including the Kering Foundation, the Bill & Melinda Gates Foundation, Catapult, Facebook, Hearst Magazines, Kellogg’s Special K and Twitter. In its first year, CHIME FOR CHANGE has funded more than 390 projects for girls and women in 86 countries through 132 non-profit partners.

A unique hallmark of the CHIME FOR CHANGE campaign is its encouragement of global support in a personalized, individual way.

Through its crowdfunding partner Catapult, the first crowdfunding platform for girls’ and women’s equality, people can use the power of the web to connect directly to the projects and issues they feel most strongly about.

Gucci Parfums is proud to be an active partner in CHIME FOR CHANGE. In 2013, Gucci invited Joanne Crewes, President of P&G Prestige, producer of Gucci Parfums, to be a member of the CHIME FOR CHANGE Advisory Board, and together they formulated an activation to engage fans of Gucci fragrances, empowering them to take action and join CHIME FOR CHANGE.

With each purchase of four designated iconic Gucci fragrances, customers receive a unique code that they can use to donate 5$ to projects supporting girls and women at ChimeforChange.org. Consumers can select among the three CHIME FOR CHANGE pillars - Education, Health and Justice - and share the news of their contributions on social networks while in-store, from their mobile phones or tablets, or from home. They can then follow the impact of their donation and share their engagement with friends.

FIRST YEAR IMPACT

Gucci Parfums is pleased to announce that it has exceeded its 1$ million goal in donations in year one of its partnership with CHIME

FOR CHANGE.

43% of donations were contributed to projects focused on education. These included: 100 girls in Peru receiving free primary education and complete nutrition; 50 primary school teachers provided with training and materials to facilitate increased access to quality education for girls in Afghanistan; and 700 students in 14 primary schools in Kenya being given the chance to receive a proper education.

32% of donations were contributed to projects focused on health. These included: 27 girls and women in Kenya receiving life changing fistula treatments; 200 nurses in Uganda being trained to prevent newborn asphyxiation; and 120 mothers and their unborn babies in India being treated to prevent mother-to-child transmission of HIV

26% of donations were contributed to projects focused on justice. These included: providing four months of staff support to care for women and children in need in Madrid and Seville, Spain; connecting 15 teen foster girls in the US to hosts/mentors and potential adoptive families at Camp Kidsave; and advocating to end sex trafficking and the exploitation of women in sub-Saharan Africa.

Endorsements along with members of the CHIME FOR CHANGE Founding Committee and Advisory Board, many other

Actress Blake Lively, the face of Gucci Première, says, ‘I am very excited that Gucci is giving back, not only through CHIME FOR CHANGE, but also through Gucci Première. CHIME FOR CHANGE is an incredible initiative that I am so connected with. It approaches real world issues in a unique way, giving you an active voice in the change that you hope to create. It becomes personal.

Gucci is not only making donations, it is also helping people understand where their money is going. That donation ends up being a seed for knowledge and empowerment.’

Actress Evan Rachel Wood, the face of Gucci Guilty, says, ‘I think it’s great that CHIME FOR CHANGE and Gucci fragrances have teamed up. As a woman, it’s a cause that hits very close to home - CHIME FOR CHANGE is a campaign that strengthens and unites voices around the world that are speaking out for women and girls. Every girl has the right to go to school, every girl has the right to the health care she needs, and every girl deserves to be protected. This is an equal rights issue. It’s about treating people like people, and not based on their gender.’

Actor James Franco, the face of Gucci Made To Measure, says, ‘I was introduced to CHIME FOR CHANGE through Gucci and I was immediately interested. It’s a shame and a tragedy that there is still so much inequality for women. I stand up whenever any group isn’t given the same kind of treatment or rights as another. I think it’s a great cause and I am really happy to be a part of it.’

Actor Chris Evans, the face of Gucci Guilty, says, “For me it’s an honor to be involved with Chime for Change. You have these great fragrances that people are going to buy, but at the same time, you can also impact change and help millions of people. I think it’s an amazing thing anytime an organization chooses to extend their profits, wealth and good fortune to people in need. Personally, I chime for education. If you can equip women with an education they can go out and contribute to the other two pillars: Health and Justice”

PARTICIPATING FRAGRANCES

Gucci Guilty pour Femme and pour Homme: for the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel - the very scent of defiance.

Gucci Première: celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.

Gucci Made To Measure: for a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.

Flora by Gucci: inspired by Gucci’s iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.