Worlds first online Whole Grain Matta Rice store launched by Daksh Farm

India - Worlds first online Whole Grain Matta Rice (Brown Rice) store by dakshfarm have started full scale operations. Matta Rice a GI certified rice variety indeginous to Palakkad, Kerala is a favourite among the rice loving comunity hailing from kerala spread across the globe. The color, fragrance and unique taste with its nutrient content make the rice a premium and sought after variety. Started by dakshfarm (www.dakshfarm.com) a family managed farm based out of palakkad in kerala, India,withcenturies of farming tradition, this initiative have been hailed by lot many who are in the look out for un adultrated matta rice. With e-commerce booming in India Daksh Farm hope to have the first mover advantage on this segment. Currently Whole Grain Rice, Whole Grain Rice Flour, Whole Grain Rice Flakes are being sold online. The farm plan to add Whole grain Rice noodle and Instant rice to their cart soon. Currently the deliveries are within India and the farm have expansion plans globally.

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