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Trading Enterprises opens flagship Lotus Cars Showroom in the UAE

Al-Futtaim group company launches Evora and Evora S models

Dubai, UAE, December 04, 2013: Trading Enterprises, part of Al-Futtaim Automotive Group, has officially opened the flagship Lotus Cars showroom at Dubai Festival City's automotive park. The opening of the showroom also coincided with the launch of the Evora and Evora S models for the UAE.

The showroom was inaugurated by Len Hunt, President, Al-Futtaim Automotive Group and Aslam Farikullah, Chief Operating Officer, Group Lotus plc.

The 425 sq m state-of-the-art showroom offers customers a complete Lotus experience and is decorated in the British manufacturer's signature monochrome scheme and also features a Lotus Originals boutique.

Len Hunt said: “We are delighted to open the flagship Lotus Cars showroom in the UAE. The brand is truly a global automotive icon and is special to be part of with its rich history, styling, innovation and advanced engineering. The UAE is a vibrant market with a number of young trend setters and we believe customers will appreciate the brand and what it stands for. We look forward to welcoming customers to the new showroom that is sure to set the benchmark for all Lotus showrooms across the UAE.”

Commenting on the launch of the Lotus Evora, Len said: “The Evora is a car for serious drivers who enjoy the combination of performance and the open road. Launching any new entrant into the UAE's sports car segment requires a couple of pre-requisites; outstanding visual appeal and world-class ride and handling. The Lotus Evora delivers in every aspect. We are confident customers will enjoy the sheer thrill of driving this magnificent machine.”

Group Lotus plc, Chief Operating Officer, Aslam Farikullah said: “The UAE is an important and strategic market with great potential for Lotus. With Lotus Cars Middle East and Trading Enterprises, we will introduce customers in Dubai and the UAE to the world of Lotus, one of high performance, award winning cars with world-class ride and handling, and to our brand which is synonymous with motorsport and Formula 1® - both historically and today.”

The flagship Lotus Cars showroom will display the very best from Lotus: the stunning Evora and Evora S that delivers exotic looks and Lotus' trademark handling in a refined package that makes it the perfect day-to-day sports car.

In the UAE, the Evora includes several European options as standard specification. These local standard specifications include the Premium Pack, Tech Pack, Metallic Paint, Power-fold Door Mirrors and Reversing Camera which are all included in the market pricing – the Evora starting at AED 337,400 and the Evora S at AED 386,400. Each new Lotus Evora comes with three years unlimited mileage warranty cover.

The showroom also features a lifestyle collection from Lotus Originals including apparel, clothing accessories, leather items, luxury desk accessories and business gifting ideas that expresses the brand DNA.

The new showroom is open Saturday to Thursday 9am to 8pm. For more information, customers can call 800 5823, visit www.lotuscars.ae or follow Lotus on facebook: https://www.facebook.com/LotusCarsUAE.

The Lotus Evora

The first all-new Lotus since the iconic Elise roadster made its debut in 1995, the Evora entered the sports car market as the world's only production mid-engined 2+2. The Evora's elegantly styled cabin is beautifully trimmed and its equipment list includes contemporary features such as an advanced touchscreen multi-media system and electric power-fold door mirrors. Careful attention has also been paid to its ease of use; with wider, taller door apertures, narrower sills and higher seating.

The Evora range comes in two variants: Evora and its supercharged sibling Evora S.

Evora

The Evora provides a tremendously rewarding driving experience: the mid-engined layout gives exceptional agility and the Lotus engineered suspension ensures incredible ride and handling. Its stunning performance is accessed via a 6-speed manual transmission with perfect sports ratios that are matched to the engine configuration and chassis dynamics. For added flexibility, select the optional IPS (Intelligent Precision Shift) automatic transmission with paddle shift.

Powered by a Lotus-tuned DOHC V6 VVT-i engine producing 276hp (280 PS) at 6400rpm, max torque: 258lbft (350 Nm) at 4600rpm and weighing just 1383kgs, the Evora delivers an exhilarating experience true to the Lotus DNA characteristics.

With the 0 to 100 km/h sprint taking just 5.0 seconds (manual transmission / 5.2 seconds IPS Transmission) and a top speed of 262 km/h (manual transmission / 256 km/h IPS Transmission) and a Combined Cycle fuel economy just 9.3 litres/100 km (manual transmission / 9.0 litres/100km on IPS transmission) and emissions of just 217g/km CO2 (manual / 210g/km CO2 IPS transmission) the Evora stays true to the ethos of performance through light weight.

Supple, leather sports seats provide increased comfort, whilst giving the support needed for the more spirited driver. The Evora is a Lotus sports car designed to take you further, for longer and in greater comfort than before.

Dimensions / Aerodynamics

  • • Length: 4350mm
  • • Width including mirrors 2047mm
  • • Height: 1229mm
  • • Wheelbase: 2575mm
  • • Unladen vehicle mass: 1383kg / 1436kg
  • • Fuel tank capacity: 60 litres
  • • Coefficient 0.33

Evora S

The Evora S blends the sublime handling attributes of the Lotus Evora with the surging linear power of a supercharged V6 engine. Delivering even more attitude, the forced induction power plant delivers 345hp (350 PS) at 7000rpm and max torque of 295lbft (400 Nm) at 4500rpm. There's no appreciable weight gain: at 1,437kg the Evora S is still lightweight, muscling from 0 to 100km/h in 4.6 seconds (manual transmission / 4.7 seconds IPS Transmission), powering to its 286 km/h maximum (manual transmission / max speed 269 km/h IPS Transmission). Thanks to the advanced light weight engineering pioneered by Lotus, the Evora S still offers fuel consumption (combined) that borders on an economy car, with 9.9 litres/100km (on manual transmission / 9.7 litres/100km on IPS transmission) and emissions of just 229g/km CO2 (manual / 224 IPS transmission).

Visual differences include an aggressive rear diffuser, black wing mirror caps and rear light surrounds, with a new active exhaust system providing a dramatic aural soundtrack.

With the Sport Pack as standard, the Evora S changes personality again. Increase throttle response, raise the rev limit and alter the Lotus DPM settings at the touch of a button for a heightened dynamic experience. This is pure Evora performance at its finest.

Dimensions / Aerodynamics

  • • Length: 4361mm
  • • Width including mirrors: 2047mm
  • • Height: 1229mm
  • • Wheelbase: 2575mm
  • • Unladen vehicle mass: 1437kg / 1442kg
  • • Fuel tank capacity: 60 litres
  • • Coefficient 0.33

About Trading Enterprises – Lotus

Trading Enterprises is the exclusive distributor of Lotus Cars in the UAE. Lotus is owned by DRB-Hicom through its subsidiary Proton. The Lotus brand is a global automotive icon that throughout decades of development has remained true to its founding principles; from the original Elite to the latest Evora. Efficient use of the minimum number of parts, a perfectly balanced chassis and a tactile and involving spirit are recognisable in every car to carry the Lotus badge. For more information, customers can call 800 5823, visit www.lotuscars.ae or follow Lotus on facebook: https://www.facebook.com/LotusCarsUAE.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 52492 times
PR Category : Automobile & Motoring
Posted on :Wednesday, December 4, 2013  12:14:00 PM UAE local time (GMT+4)
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