Hot-off-the-shelve Sleep-in-Rollers continue to take Dubai by storm Dubai, UAE- One of 2013's biggest beauty brands – Sleep-In Rollers is available at Bloomingdales and Areej stores throughout the UAE. Sleep-In Rollers the new and revolutionary velcro rollers that you can actually sleep in are designed to flatten like a sponge when you lie down, guaranteeing a great night's sleep and that you wake to perfect, volumized hair! Launched just six months ago in the U.A.E, Sleep-In Rollers have taken the beauty and grooming industry by storm proving the originals are always the best! Realizing just how many girls were sleeping in their rollers in pain and having no time to wear them in the day, they saw a massive gap in the market for gorgeous, comfortable and practical rollers, thus Sleep-In Rollers were born. Catherine Collins, Director of Emerging Beauty Brands, local distributor of Sleep-in-Rollers said, “Due to the huge increase in demand for the brand we have decided to expand the availability of the Sleep-in-Roller in the UAE. Sleep-in-Rollers are the ultimate hair accessory to have this year, for easy and effortless style.” Recently voted as the Best New Hair Care Product at the Beauty Awards in London and seen as 2012's biggest beauty brand, thanks to Sleep-In Rollers you no longer need to have sleepless nights or a professional hairdresser to get the big beautiful hair of Cheryl Cole or Holly Willoughby. Bloomingdales and Areej stores offer the full range of Sleep-in-Roller products in all stores across the UAE and Oman.
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