Dubai, UAE (November 26, 2013) – IBG Majestic, one of Dubai's most renowned luxury multi-brand group, up market retail chain of stores, is celebrating the UAE National Day by launching a new design of the world-renowned Swiss watch brand Hysek. This unique design which symbolizes unity, cohesion and a sense of pride features the UAE flag on the top portraying a sense of belonging to the country, and an image of the Dubai skyline on the bottom part showcasing the major developments and achievements of the country. Marianne Al Jord, Managing Director, International Business Group Dubai, said: “This year we are celebrating UAE National Day in a special way by launching together with Hysek a special limited edition of “Kilada” watch dedicated to the United Arab Emirates. This is a special tribute to the UAE and its spirit of union and solidarity.” She added: “We will continue to amaze our customers here with the most trendy, fashionable, and creative offerings. We are proud that IBG Majestic has continued to reaffirm its position as one of the most sought-after destinations in Dubai for customers seeking exquisite luxury for the past 31 years.” The exclusive collection of Hysek Kilada watch has imaginary designs and calls for celebration due to its pure beauty, and elegance. Designed exclusively for high-end watch users and watch lovers, the superior Kilada collection has powerful features and stunning designs. Majestic Boutiques are located in prestigious spots across the UAE and the retail chain is part of the well known International Business Group-Dubai, (IBG-Majestic Group Dubai) established in 1982 and regarded as one of the leading distributors in the Middle East with activities in France, Kuwait and Turkey. The group's dedicated pursuit of excellence and quality consolidate its position further as one of the leading names in the luxury industry of the region today.
UAE Kilada from HYSEK limited edition is also available in LEVANT stores across the UAE. About HYSEK Since its origin, the HYSEK brand has improved its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated it's 10th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.
The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements.
Proper elements of HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focuses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).
Its other notable collections include Abyss, IO, Kilada, Rebel, and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie, thanks to the creation of its own manufacture.
Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality.
HYSEK watch collections can be found exclusively at IBG Group's Majestic boutiques and Damas Les Exclusives located at prestigious shopping venues in the UAE.
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